The salesperson can greet bag

uying history, shopping preferences and fashion phobias. The program relies on SAP HANA platform — which can analyze huge amounts of data quickly — to analyze customer likes and tastes and deliver that information to employees on the sales floor via their tablet devices. Sales associates who are assisting customers can also access information about their past Gucci walletpurchases on a tablet computer.ion, and also to a Digital Atelier - an interactive table that shows shoppers the history and craftsmanship of the brand. The first floor plays host to style director Kim Jones's first full menswear ready-to-

wear and accessories offerings, while womenswear ready-to-wear creative director Julie de Libran's spring/summer 2014 collection will be showcased on the second floor. Aside from the leather, wood and stone Gucci cosmetic case bagfittings, the store is decorated with artwork by two leading artistshose predecessor, Stacey Cartwright, left in February. A veteran chairman and a recently hired operating chief mitigate this somewhat. Still, Mr. Bailey may be stretched uncomfortably across the two roles. Burberry sells a $325 check flat cap and a $650 felted wool number. Both are fine bits of headgear, but no one would wear the two together. Likewise, FTSE 100 chief executives look best wearing just the one hat.: Barnaby Barford, who John Douglas, chief technology officer of Burberry,

 explains how this works using the example of a Gucci bohofashionable shopper named Natasha, who takes a break from a conference in a distant city to browse through a Burberry store. The salesperson can greet her by name and use a tablet device to make recommendations using predictive analytics fueled by Natasha’s buying history, Twitter posts and fashion industry trend data. Natasha can examine raincoats that appear on the salesperson’s screen and then view videos of those coats. If she sees a garment she likes, the salesperson can use the device to instant