Thursday, June 6, 2013
luxury sales of Chinese fears hit "Swagger"
Strong profits and rising stock prices for Tiffany (TIF +0.09%), Michael Kors (KORS 1.13%) and other luxury brands of widespread talk of a new development in high property prices have led the field, but it can be too early, the Dom Perignon corks to pop.
A new study of one of the world's most luxurious experts predicted that the growth of these sales are as much as 50% slower than in the previous year. The main reason: China.
Claudia D'Arpizio, a partner at Bain & Co. and a leader in its luxury and practical way, predicts sales growth of 4% to 5% of sales of luxury around the world this year. Compared to 10% in 2012 and 11% growth in 2011. Total global sales are expected to be 220 billion euros ($ 288 billion) and 222.000.000.000 € this year, from 212.000.000.000 € last year, she said.
While currencies play a role in the slowdown, the study shows that the decline in growth in Asia, particularly in China, and the ongoing weakness in Europe will slow the best performance of the United States and several Latin American countries.
The sales growth in the Asia-Pacific region excluding Japan, from 26% last year to 10 percent at constant exchange rates slow down, the report said.
Has the repression of the Chinese government on corruption a damper on the culture of this country gifts, according to the report, and then soaked extravagant purchases - especially valuable watches, which are often given as gifts. He added that bloggers in China are "trying to display negative buzz from luxury to build."
Europe will remain weak, with growth of 3% to 8% drop, the study said.
The Chinese cut their spending in Europe because of "narrowing price differences" between the high-end products in Europe and Asia, the report added, adding that some consumers "fatigue Tourism" and is therefore not so much to travel Europe.
In contrast, the United States' rediscovered luxury "driven by rising consumer confidence, according to the report.
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