Thursday, May 30, 2013

Truth Will Out For Hermes and LVMH


  French regulator values ​​decide Friday whether the LVMH stake in Hermès acquired injustice. The survey was two years in the making and is expected to argue that the luxury group's accounting stocks Hermes planned, there are more than 10 years to cover its share of the family business.

LVMH boss Bernard Arnault could face a fine of up to € 10 million (£ 8.56 million), but - according to French law - it will not be forced to their involvement in the fashion house. For a man worth $ 29000000000 (£ 19 billion), the penalty is a relatively small amount to pay. Public hearing on Friday to see the two parties share their accounts of the case, while the decision will be published in the coming weeks, reports the International Herald Tribune.

LVMH revealed that it held a stake of 14.2 percent in the fashion label in October 2010, a number that has since increased to 22.3 per cent. The Hermes family has described this as an "attack", while Arnault has denied any wrongdoing - a complaint against the brand "slander, extortion and unfair competition."



Wednesday, May 29, 2013

Touch capitalist: French Vision in Modern Luxury Menswear gets Sense Of Change


  This spring, the newly created hybrid is the latest addition to taking over men's fashion high-end luxury. Well, spring 2013 styles come in a variety of colors, silhouettes and textures, it is interesting to note that the highlights of the Paris-track focuses on the long road and changing the future of men's fashion. Ease and continued strength provides the right amount of casual style without too dressed down for smart social occasion.

Although most people have more style to stay within the parameters of primary education, the high-tech adventure are now more resources are available. The entire transition from product range offers the perfect opportunity to feature the outstanding in which the user a sense of individuality, but not necessarily have a bold statement.

Some of my favorite pieces of this long trend came from the artistic director of Dior Homme, Kris Van Assche. Van Assche embodies the perfect combination of style and color in bold in the Dior Homme collection that highlighted somehow translates well enough transition focus in men's fashion that made the call to arms in recent seasons.

The real problem here is the future of men's fashion, both Dior Homme and Louis Vuitton have certainly their finger on the right pulse. Department of modernity in our industry needs a leader of vision-style, as if to give an answer to our needs. The origins of Dior and Louis Vuitton add the free trial of the imagination, a classic story in men's fashion to a new description of the change and feel safe.



Tuesday, May 28, 2013

Bosch Rexroth in 2013, wins Hermes Award


  HERMES prestigious international award this year was won by Bosch Rexroth. "HERMES The award this year from Bosch Rexroth, an internationally recognized manufacturer of high-tech products has been obtained for many years, the company has at HANNOVER MESSE demonstrated its dynamic innovation process Decia present -. Rrr.jpgsion Bosch Rexroth makers. win solution makes an important contribution to the integrated industry "and will accelerate the trend of industrial production," says Dr. Jochen Kockler board member of Deutsche Messe AG.

Presented annually to the HANNOVER MESSE, the award recognizes outstanding innovations developed by individual companies. Bosch Rexroth receipt of the Hermes Award for his engineering project open ground, combines previously separate programmable logic controllers (PLC) and information technology (IT) environments. Bosch Rexroth has developed an integrated solution based on open standards, software tools and kernel function open interface. API based on traditional technology, can now high-level features are combined with improved programming languages. In addition, innovative features such as native applications can be managed on external devices such as smartphones. About this native applications it is possible to read data from and write data directly to the controller. This gives OEMs the ability to differentiate themselves from their competitors by creating custom without the direct support of their respective controller software functions.

Open Core Requirements Engineering Engineering offers world previously isolated together in one integrated solution. In its center, software tools and functional tools that entirely on open standards and technologies. The new open interface improves core software engineering - which it is based with applications to high-level languages ​​can work - which has until now focused on the automation PLC.

In many libraries of functions that are adapted to different development environment, it is now possible functions directly on the bottom of the access control. This allows manufacturers to create customized in-house software features and integration technology based on high-level languages ​​into their automation solutions. Concrete examples are the integration of simulation tools or the use of smart devices with native applications. In addition, the open-core interface functions and data-based applications, such as integrated IT management performance production machine systems.

All the way to the base of devices and programming languages

With the Open Core interface, OEMs are free to choose their platform - PC, smart device or controller - and the programming language used: C / C + +, C #, Visual Basic, VBA ((NET) office.) LabView G, Objective-C and Java programming for all applications that support the integration of Microsoft COM libraries. They can even custom control functions for real-time applications, independent of the control program.

This means that engineers use high-level languages ​​to write their own software features that work with the application of low-level real-time directly on the control or non-real time to external devices such as computers or smart devices. Now OEMs can achieve innovative features themselves - even those who need better access basis. This will also enable them to protect their know-how.

Intelligent devices and native applications such as application examples

Core Open Interface supports Apple iOS and Google Android, which is currently operating in two main systems for smartphones and tablets. The high penetration of smart devices with innovative operational concepts and comfortable combined with great interest among manufacturers and operators. They recognize that the future bring new ways of communication between man and machine, the user-friendly, flexible and intuitive.

With the Open Core interface allows OEMs to develop applications with Java, like native applications to integrate seamlessly with smartphones support process automation and machine operators, new diagnostic approaches and operational concepts. Native applications run exclusively on the smartphone or tablet so that the program will be retained by the machine.

More efficient with integrated know-how

Open Core Technology combines these new degrees of freedom in software engineering at the effectiveness of engineering, planning for the operation, what is the market demands. The software includes all the tools and industry Rexroth IndraWorks and specific know-how in technology in the form of kits based in integrated engineering framework. The GAT (Generic Application Template) software toolkit, for example, the program automatically generates the executable machine instructions on the developer, and thus laid the foundation for the development of software in a modular machine concept. Another example is the toolbox FlexProfile software. It automatically simplifies the implementation of the functions of the complex machine actuator changing the manufacturing process parameters, all movements.

To accelerate a variety of industry-specific engineering software tools have already been created as OEMs the basic features. Based on open standards such as case packers, OPC-UA or PLCopenState Open Core technology also provides security for the future and protection of investments by manufacturers and operators.



Monday, May 27, 2013

Euler Hermes Trade and Side forge a European partnership by "EH Trade Intelligence by Side"


  Euler Hermes, the credit insurer in the world, and Side Trade, European leader in financial services customer relationship management, joined forces with an innovative approach exclusiveap management of risks and opportunities throughout the sales cycle.

- Given the increase of bankruptcies (estimated at 2% in France and 21% in the euro zone 20131) and the difficulties in financing the company's finance ministries have optimized BFR and customer risk management at the top of their priorities.

- Aimed primarily at large companies, this web application is a management tool that combines common claims the internal parameters of the company with all the information contained in credit insurance Euler Hermes. Financial policy makers can recall their customers and focus on cases with the most to lose in trade.

- "This innovative agreement that is built around strong synergy in our skills is an essential way to optimize business cash flow and risk management," says Nicolas Delzant, CEO of Euler Hermes France.

"Intelligence by EH Side Trade also provides a unique opportunity to strengthen the culture of entrepreneurial risk," adds Olivier Novasque.

- The product will be launched first in France, and in the autumn in the UK to life.



Sunday, May 26, 2013

Tilda is the new face of Chanel


  Oscar-winning actress Tilda Swinton made her debut as the newest face of Chanel in a new campaign celebrating Scottish style.

The 52-year-old actress, who lives in Nairn, is frontman pre-fall campaign of the brand in the Métiers d'Art Paris-Edinburgh Advertising, Karl Lagerfeld, head designer of the fashion house.

Born in London, the daughter of a Scottish father and an Australian mother of Chanel was selected for the "unique personality, his charisma and radiance."

"Tilda perfectly embodies the Paris-Edinburgh collection," Lagerfeld said. "It is of course Scottish, but more than that, she is a modern woman, a timeless icon of elegance."

Professional Arts annual fashion show of Chanel, who as a tribute to a country that has influenced Coco Chanel, was welcomed at Linlithgow Palace in December. The Paris-Edinburgh show was a celebration of a very Scottish style and made several references to Mary Queen of Scots, who was born in the palace.

Chanel last year bought a cashmere factory limits, Barrie Knitwear in Hawick, after its owner went into administration. The cashmere knitwear factory was produced for the French house for 25 years.





Friday, May 24, 2013

Perspectives - U.S. luxury brands pole position


  Most men are reluctant to $ 600 (£ 396.83) on a pair of sneakers Dior but for U.S. buyers as Ephraim, to spend an optimistic 30 years, these indulgences are becoming more common.

Ephraim is the kind of man, the maker of luxury gives hope that the U.S. market can future growth, such as China and slowing demand in Europe breaks go together.

"There is a cultural change," says Ephraim during navigation flagship New York City Saks Inc. "Men are always fashion forward."

The use of more luxury goods for men and greater trust between the rich spend the U.S. economy recover and asset prices boosted sales and luxury brands encouraged to increase their investment in the United States.

More foreign buyers are also crowded stores as the U.S. government facilitated visa restrictions to attract more tourists.

Luxury spending in the United States collapsed after the 2008 financial crisis, but is made to pre-crisis levels in 2012. Last year, No. 1 and No. 3 luxury LVMH and PPR groups around the world have experienced higher growth rates in the U.S. and in China for the first time in years.

Sales in the Americas are expected to grow 5-7 percent this year, compared to 6-8 percent in the People's Republic of China and 0-2 percent in Europe, according to consultancy Bain & Co.

The proof is already visible. Ralph Lauren U.S. this week forecast revenue growth of 4-7 percent, while high-end department store Saks reported quarterly revenue growth of 5.9 percent, nearly twice as much as analysts expected.

"(It is) a renewed confidence, a true recovery in fashion and luxury consumption," said Sidney Toledano, head of the French fashion house Christian Dior, part of LVMH.

spurt

Open big brands such as Prada, Hermes, Burberry and Hugo Boss stores or existing in the United States, and strengthen their advertising investment.

In July, Alexander McQueen is a 3,900 foot store opens on Madison Avenue in New York. The next year, Burberry is planning to launch a new flagship on Rodeo Drive in Beverly Hills.

LVMH and PPR, soon renamed Kering, will also grow in the United States for curbing China, which had been the main driver of sales of luxury until last year.

"I think the U.S. has much more potential than people believe in the development has been very of the BRIC countries (Brazil, Russia, India, China)," said Robert Chavez, head of U.S. operations Hermes.

The French group has its own exclusively men was opened on Madison Avenue store in 2010, is now about 15 percent of its sales in the United States, up from 10 percent five years ago. China, Hong Kong, Macao and Taiwan account for 20 percent.

"We have noticed an increase in purchases of men, especially in the last two years," Chavez said. Ties, shoes, and $ 8,000 individual cashmere three-piece suits are all the same.

212.000.000.000 € in luxury as a whole, the United States outguns China, before the new growth. Bain & Co. The market value of U.S. $ 59000000000 € 74.2 billion for Europe and China and Hong Kong about 22 billion dollars.

Tourists

PPR CEO Francois-Henri Pinault believes that the increasing number of tourists to the United States will allow him to close the gap with Europe, where visitors make up about half of the sales of luxury. This is in contrast to 15-20 percent in the United States.

"We will never have as many tourists as in Europe, but I think that this ratio could reach 30 percent in the coming years," said Milton Predaza, CEO of the Luxury Institute, a consulting firm United States.

In 2010, 6 million tourists flew from Brazil, India and China compared to Western Europe, with 2.6 million in the United States. Travel agents say U.S. visa approvals require further proof of employment history and finances of France and Italy.

United States earn $ 20000000000 more from the sale of luxury when they had so many tourists from emerging markets such as Europe, estimates New York-based brokerage International Strategy & Investment Group (ISI).

The U.S. State Department says it has reduced the waiting time for a visa interview in relation to Brazil, where most of the U.S. luxury shopping tourists arrive in two days. Clerks at Saks said they had noticed an increase in the number of Brazilian tourists.

The Foreign Ministry also wants to give interviews for some applicants, building or the construction of new consulates in China and Brazil.

Tourism in China is expected to more than triple to 3.9 million, from 2017 to 2011. Tourism in Brazil is expected to increase by 83 percent to 2.8 million, according to the U.S. Department of Commerce.

"We have not had a major breakthrough. However it is in the right direction," said Omar Saad, Senior Managing Director and Team Leader luxury ISI.

Calling America in Brazil is two-fold - it is closer to Europe and the prices are much lower than at home. The coat of a man Burberry costs $ 3100 to $ 995 São Paulo against the New York flagship on 57th Street.

Rise of "Henry"

Pam Danziger, president of marketing consulting firm Unity Marketing and author of studies on American luxury industry, believes that growth is driven by what she calls Henry - "High-gain, not rich, but" Americans have the $ 100,000 - . $ 249,000 per year is estimated that about 24.2 million households Henry.

To capture these customers, brands are now expanding to New York, which represents a third of luxury sales in the United States, and in the next two major cities of Los Angeles and Miami.

Hermes opened last month in Greenwich, Connecticut - a popular area with financial professionals and their families - and plans to expand in cities like Los Angeles, Miami, Houston, Dallas and Boston in the next two years.

PPR brands, Balenciaga, Gucci and Stella McCartney are seeking to Dallas, Atlanta, Chicago, Miami, Orlando and Philadelphia.

"The United States is an emerging country when it comes to luxury," said Boston Consulting Group senior partner Jean-Marc Bellaiche.
(Additional reporting by Pascale Denis in Paris and Dhanya Skariachan in New York, edited by Sophie Walker)


Thursday, May 23, 2013

Indian luxury changing attitudes


  Indian consumers change their attitude towards luxury goods, the payment of a disdain for conspicuous consumption, for the seasonal and embrace bright colors that stand out.

A number of factors are at work, including a generational change, the increasing visibility of high quality products and innovative marketing.

Jamal Shaikh, editor of Robb Report India, Little India, said that "glossy magazines exposed, what is traditionally considered heinous expenses for people that his was the only economical way to believe in order to live."

In addition, hybrid shopping centers reached to combine the luxury boutiques and not luxury with personal service, a new group of buyers. "The customer who shops here also Zara Stores at Burberry," said Atul Ruia, Managing Director of Phoenix Mills, owner of a shopping mall in Mumbai.

"Commercial hybrids were a huge factor in sales of luxury goods," he added. "The numbers are surprising luxury companies themselves."

While the economic developments of the past decade have greatly enriched some people, it is their children who will be driving the luxury goods sector, argued Vispi Patel, Director of Louis Vuitton Moet Hennessey India.

"The new junior class, upper middle class, instead of spend save will be the new generation of customers, for the first time for luxuries. Will drive growth," he said.

These buyers are likely to pay more attention to changes in fashion. "Some people come into our stores every season to prove the same bag or shoes in different colors, that luxury is more fast fashion in India and buy a way of life", Priya Sachdev, creative director of TSG International Marketing, said The Economic Times.

Luxury sales are no longer dependent on large metropolitan areas to develop innovative brand marketing to Tier 2 cities to reach. Judith Leiber, the maker of luxury handbags, for example, an exclusive trunk show at Indore published and quirky one-tenth of its annual sales event.

"India is an investment market," Patel said. "If you set a particular business or a brand, even if it is relatively unknown, if you select the right location, and has sufficient enough to promote it, it will always be a demand."

Data from Little India, Economic Times, additional content by WARC staff, 24 May 2013




Wednesday, May 22, 2013

Chanel, Christian Louboutin top list of most popular brands of fashion on Pinterest


  A new study shows the biggest fashion brands on Pinterest. And while brands ranking on social media

platforms are quite common, it is interesting because the brand itself does not really have much to do to do

with their presence, because of Pinterest, all content is user generated. For example, Chanel ranks that do

not have an official invoice from Pinterest, number one with 150,000 total shares, 58 million impressions

and an average of 56 pins per day and Repin's Day 1244.

The data were compiled and evaluated by software developers Pivotal Labs and Curalate analysis firm. The

study took into account the pins, Repin and overall impressions produced without pins and impressions of the

brand itself.

As Mashable highlights emphasizes the superior image source for most brands and the place of the brand was

classified some brands such as Manolo Blahnik, for example lower because their bodies do not have a lot of

pine imaging measure.

And while much of what is shared on Pinterest not (Cools new locations such as The and Svpply and

Fashiolista created to solve this problem) back to the e-commerce, it is still a flat-valuable platform for

fashion brands and the referrer traffic for many e-commerce sites. It's also a really cool way in which

categories and commodities are most interested in. For example, tap the shoes seem to be the most pin-worthy

items with shoe brands that are dominating the list.



Tuesday, May 21, 2013

Vantage Communications as winner of the 2013 Hermes Creative


   Vantage Communications, a global technology company's award-winning public relations, announced today,

was named winner in the Hermes Creative Gold Price 2013. Vantage is for the media relations campaign for

Hooked client, in which the Agency implements the strategies and tactics of creative media awareness for App

Engine, implemented discovery recognized.

The Hermes Creative Awards is an international competition based on the feedback of the Association of

Marketing and Communication. Vantage campaign saw the "traditional" public relations tactics and leverage to

think "out of the box" to collect the results and the agency globally to share 5600 entries. Important

results of the campaign, including the cover feature in Forbes, All Things D, CNET and Lifehacker. Hooked

CEO Prita Uppal was also named one of 10 women to watch in tech in 2013 by Inc. Magazine.

"We are proud to take result-oriented and continuously provides creative positioning our clients to the next

level," said Rob Adler, senior vice president of Vantage Communications. "We think big and as such we were

able to get coverage high impact slopes in the mainstream media. Recognition this award is further

validation of our ability to increased exposure to large enterprises."

About Vantage Communications
With offices in San Francisco, New York and Orlando, Vantage Communications PR agency award-winning

technology. With 22 years of experience in public relations, Vantage Communications brings both passion and

experience the high technology that help companies succeed. Vantage uses established connections and

business acumen to get the maximum exposure of the stories of our customers. These high-impact results also

generate awareness and increase sales. The company has been recognized for many results-oriented campaigns,

received an award from the Golden Bridge, Stevie, Magellan, International GALAXY, and Hermes and many more.





Monday, May 20, 2013

Would you pay $ 8,500 for a course of Glory mode?


  If you work in a part of the fashion industry, there is a high probability that at some time or another

you grueled away at an unpaid internship. If all goes well, you ended up being hired or paid work for the

brand, agency or publication that you paid for your services offered so generously. Now, thanks to Condé

Nast, publisher of glossy magazines such as GQ, Vogue, Vanity Fair, and details you can handle the entire

process unpaid internship. Rather than work for free, you can pay $ 8,500 The media giant, to attend a 10-

week course in fashion journalism, retail, PR and marketing.

We are not saying that you do not learn something from this course, but in the words of Condé Nast something

specific, the courts are not specialized in teaching. Instead, it offers a 101 on the fashion industry.

"What we offer - especially over the course of 10 weeks - is developed based courses to our students about

how the industry works really inform a vast field of activity," Susie Forbes, editor of Conde Nast told the

New York Times.

But in contrast to the course gives you a chance at a career after your care is up, Condé Nast does not feel

obliged to open its doors hiring one of his publications. "We are not a school of Condé Nast. Our editors

and publishers do not want to feel obligated to take our students," says Forbes.

Wow, you are eight and a half batteries, learned brief information, freshman-like, and you're back to square

one, where you'll more than likely pick up an unpaid internship anyway.



Sunday, May 19, 2013

Cannes 2013: Freida Pinto in Gucci on the red carpet


  L'Oreal brand ambassador Freida Pinto was caught diffusion cheering on the red carpet at the opening ceremony of the 66th Annual Cannes Film Festival. The actress looked every bit alive in a pink dress at Gucci Great Gatsby screening.

Like the style of Freida Pinto is always a question of comfort, style and simplicity allows this Gucci dress custom him to move freely on the red carpet and strut their stuff. Even a sudden downpour could not dampen his spirit and it worked like a dream on the red carpet, posing for photographers with his infectious smile in full screen.

The Hottie wore Gucci dress with flared metal belt decorated that made the dress look unique and unlike any other summer equipment. Freida also wore occupied heels to her look sensational on the red carpet, and it was his pleasure braided hairstyle that has attracted attention.

The actress opted for Chopard earrings wraps the look. Her makeup as the dynamic behavior was striking. The shadow shimmer was just breathtaking.

Freida is always named as one of the best dressed stars at Cannes. And the lady is able to steal over each with its glam and sassy outfits show. If his recent performances have kept ahead of other beauties, this year it will be no different. The actress has made things kickstarted with a flirty, pink Gucci dress, and it seems it is the choice of more fun style.


Friday, May 17, 2013

Announced Euler Hermes, a 54% growth of its portfolio of GCC in 2012


  Euler Hermes, the world's leading credit insurer, announced a 54% growth of its portfolio of GCC in 2012 and expects to continue its growth momentum in 2013.
"The companies are based in the GCC region are increasingly aware that the unequal global environment requires the adoption of risk management tools such as credit insurance can protect the financial health long term," said Massimo Falcioni, CEO of Euler Hermes GCC.

The figures were Wilfried Verstraete, Chairman of Euler Hermes group presence, which also announced over the Mediterranean from the company's regional growth strategy for the Middle East and Africa (DMARDs) at today's press conference in Dubai.

Verstraete said: "While the economic difficulties in the euro zone continue, Euler Hermes investment in growth markets to bear fruit continue our total sales at the end of March 2013 € 619.3m to 5% over the first quarter of 2012, the Middle compared .. Includes America and Asia are the main driver of growth. "

He added: "Excellent results have also received DMARDs by region, 11% in Q1 2013 increased compared to the first quarter of 2012."

"The future growth of the Euler Hermes is closely linked to the ability of the group to opportunities arising from changes in the global economy, including in the GCC context use," said Michele Pignotti, head of the region of DMARDs company. "The 2013 Euler Hermes to promote development strategy for the region on a robust risk appetite and investment, based credit insurance protects companies from unpaid bills," Michele said.

During the press conference, the GCC Falcioni said as an important crossroads in new global trade routes, because of its openness to trade.

"The GCC states actively invest in specialized services and innovative industries to prepare for a less dependent on reserves of natural gas and oil future," he said. "We are ready to support new customers through a strategy of multi-channel sales in the six Gulf countries, taking advantage of the growing interest and demand for credit protection seller in domestic trade and export," he added.

Euler Hermes has its operations in Dubai in September 2007 developed in the United sponsored by Alliance Insurance PSC Arab Emirates including the Chairman of the Board is HH Sheikh Ahmed Saeed Al Maktoum. With operational offices in Jeddah and Riyadh, Euler Hermes is also in Bahrain, Kuwait, Oman and Qatar.



Thursday, May 16, 2013

Fashion Business meetings inaugural conference on the measurement


  Well shod heels industry luminaries at the Museum of Contemporary Art in Sydney, Wednesday mounted in the luxury and fashion in France, Britain, China, the United States and Australia, to celebrate Bespoke inaugural conference of The Australian Financial Review Magazine.

To be held at a summit to examine at the Sydney Opera House on Thursday Bespoke the role of Australia in the luxury industry, a booming industry that only a handful of Australian brands have managed to penetrate. This is the first time a conference took place on the luxury industry in Australia.

A major objective will be to China's use of near Australia, already the world's largest luxury goods market by McKinsey & Company, contributing one-third of all luxury spending in 2015.

Speakers at the summit, and at a dinner on Wednesday, Crown Resorts include James Packer, Jeremy Langmead online fashion emporium Mr. Porter.com, Hong Kong and Shanghai-based marketing expert Lisa Chang and Regina Lam and remarkable designer Nicky Zimmerman Fashion, Karen Walker, Josh Goot and Sarah-Jane Clark and Heidi Middleton Sass & Bide.

Business and Government at the dinner David Jones CEO Paul Zahra, ASX Limited boss Elmer Funke Kupper, co-chief executive Steven Lowy Westfield Group and Greg Hywood, head of Fairfax Media (publisher of The Australian Financial Review.)

Brett Clegg, director of media business in Fairfax said the line-up of talent all over the world who came to speak on Thursday at the summit was excellent and the inaugural conference on the luxury industry marked one days exciting for the AFR.

"AFR Magazine reports on pioneering luxury brands in Australia and is an observer of the trend at the beginning, a topic that continues to this day under the leadership of its esteemed editor Jeni Porter," he said.

Run the 110 guests at the MCA were chefs Neil Perry and Guillaume Brahimi. The couple was recently appointed as directors to culinary Crown Resorts.


Wednesday, May 15, 2013

over water mode


  MANILA, Philippines came Drapery in and out of fashion since the ancient Greeks, because it is so elegant and ethereal. Once people learned to make fabrics, they wanted to avoid overlap, so they came up with different ways to drape the body.

In 1930, the French designer Madeleine Vionnet found her inspiration in ancient statues, timeless and beautiful gowns that would not look out of place on a Greek frieze. She was the queen of the bias cut and produced evening dresses that fitted the body without excessive cooperation, which. A smooth and elegant lines Its perfect draped chiffon, silk, and Moroccan crepe created a marvelously sensual effect.

Today draped designs are fresh and contemporary as ever. Lanvin did it, Gary Bigeni does, and draped dresses with high necklines reigned on the slopes last fall. Taylor Swift also has a heavenly declaration Grammy in 2013 in a beautiful Greek goddess dress by designer J. Mendel.

Go with the flow mode with beautiful draped dresses that are elegant statements SM. Light, airy, simply cut and draped to perfection, each piece flows smoothly from light elastic tulle made a goddess by the body, capturing the sculptural beauty, power and elegance.

Perfect for elegant evenings or garden parties, these dresses vary in length and style, with sleeves or one shoulder gauze options. They flow with beautiful color palettes purple, pure white, delicate turquoise, sky blue, sunny yellow and warm coral. Solve your hair a little brightening makeup and wear them with flats, sandals or high heels to complete the look of the modern Greek goddess.

The latest collection of draped dress is buying houses in the fashion field in the SM Women SM.



Tuesday, May 14, 2013

Fashion Technology - the new frontier


  Live broadcast of the track? Style apps smartphone? So last season. On technology "fashion world" continues to move faster than Burberry holographic models on the catwalk. Welcome to the new frontier, where clothes Twitter, Facebook, Fashion, and the first virtual "digital model" world saleswomen revolutionized the way we shop.

Under a chic headquarters at the Sydney Opera House on Thursday Bespoke is a top business and fashion with a line, the influence of local and international experts, including MrPorter.com editor-in-chief Jeremy Langmead, founder and editor of The Business of Fashion Imran Amed and designer brands Sass & wait to discuss Zimmermann and J Crew, the global trends, innovation and creative collaboration.

The technology is also high on the agenda with Coco Rocha, 24, the top Canadian model - she fronted campaigns for Chanel, Versace and Dior on the cover of Vogue and Harper's Bazaar - turned cyber-space phenomenon. Hailed as "the fashion and technology in the flesh," Rocha something like a juggernaut of social media has gain a huge eight million followers through their website, Facebook, Instagram, Twitter, Google+ (it was first model million a followers to earn on this platform) and its addictive blog "OHSO Coco" which streams thousands of photos and video clips of his life and modeling career.

"It's really the first digital model in the world and has control of his career in a way perhaps no model had before," says international fashion editor of the Australian Financial Review Marion Hume, curator and Bespoke host. Rocha, who is a committed philanthropist and advocate against eating disorders in the fashion industry, will discuss "pioneering digital innovation."

Further evidence of the power of social media when it comes to style, just look at the first dress in the Twitter world. Literally the talk of the town on a red carpet launch of a new 4G mobile network in London last year, the former Pussy Cat Doll singer Nicole Scherzinger decked out in a black dress with 2,000 LED lights that s' is displayed in real-time from Twitter feeds his fans. The dress - which was built from eight yards of silk chiffon and French silk with more than 500 Swarovski crystals loaded, was made by the fashion-tech cute farm circuits - is rechargeable via USB.

Another pioneer in this rock-solid marriage between fashion and technology is a British brand Burberry has hoarded among their many multi-media wonder 14 million

Facebook, Twitter and 1.3 million fans on Instagram 564,000. One of the first to stream their shows, last season alive, they have not create a net worth "tweet walk" through the publication of pictures of models backstage at Twitter before they go the route (we wonder what Anna Wintour would think ?). Couple that with I-pad toting providers (designer Christopher Bailey cites Apple as the brand, it is inspired) and the use of RFID (Radio Frequency Identification) devices in the memory trigger. Simply run her purse on the RFID platform and voila, you will see a video on Craftsman Create their high-end accessories. Talk to bring a new meaning to try before.

"Consumers are looking for more information about the products when they are in the store," says Maureen Mullen, director of research and advisory firm for the L2, a global think tank for digital innovation. Not that the revolution did not happen before we even ventured inside. "Today we have a digitally active consumer who always has a camera in his hand and uses the Facebook mirror technology, interactive, and various other forms of social media to ask for advice, and a better shopping experience," says Stephen Kulmar Director of Retail Oasis is a digital experts dedicated to fashion the ever-changing face of retail.

Which, since the explosion of technological advances on us is the same thing - the power of the consumer. "Social media has made communication between brands and customers opened so that the consumer valuable feedback. Clever companies benefit from the use of this staggering amount of power," says Hume, quoted mrporter.com (Group share of net-a-porter) and Saturday Surf New York (both of which have to be measured on the podium) "to engage digitally with their customers." as excellent examples of this

And let's face it, those who are not down with the "augmented reality" (including synthetic images to real situations, aka these holographic models strutting with real opening of Burberry in Beijing), "Face Detection" (The Marks and Spencer in the UK can use the visualization technology of the U.S. Army developed for buyers to see how a pair of jeans will look before you buy) and "Omni Mirrors" (mirror Interactive takes a shot in-store and then uploads to social media to bettors can from their friends To search) and today's tech-savvy consumers can easily "showroom" from there. For those who do not know (where have you been?) "Showrooming" means you use your mobile to see if this fabulous dress aligning the shell can be snapped cheaper. Because the Cyber-verse can be anywhere ... together these holograms.




Saturday, May 11, 2013

Mon 10 € T-shirt: Talk about ethical fashion


  The death toll of 24 April collapse of a textile factory in Dhaka, Bangladesh, has spent 1,000 people, making it the worst industrial accident since 1984 gas leak at a Carbide India Limited pesticide plant in Bhopal Union. Rana Plaza complex collapsed just a day after an engineer said it was dangerous.

Primark in the UK and the company Loblaw in Canada, admitted that their clothes Rana Plaza made and offered to compensate the victims of the disaster.

One question that was on my mind this week: Is it possible that the T-shirt I bought yesterday was killed by one of the workers in the factory?

It is a disturbing thought for the awareness of a client. But determining what we can do as consumers to help workers in the clothing industry, is no easy task.

Bangladesh is the world's second largest exporter of clothing after China. This is part of their economy experienced rapid growth, capital of a low-wage model that appeals to western retailers like Wal-Mart and Primark.

In the past 20 years to have a clothing industry $ 19 billion, which represents nearly 80 percent of exports, and employs approximately 4 million people, according to the Bangladesh Garment Manufacturers and Exporters.

Rana Plaza collapse was neither the first nor the last case of the deadly disaster in Bangladesh. On Thursday, the victims were always out of the rubble, caught another garment factory in Dhaka fire killed eight people, including the owner of the building. Five months ago, killed a fire in the factory outside Dhaka Fashion Tazreen 112 people.

How can consumers make responsible decisions about our clothing purchases when both the life and livelihood of workers in garment factories are at stake?




Wednesday, May 8, 2013

Fundraising at the height of fashion on the catwalk


   It was no longer a fashionable way to be collecting money for cancer research.

The parade is on De Ja Vu Hair, nails and beauty tonight, as the show Heights East hosts an evening of fashion and fundraising.

A charity fashion show to take place in the room to for the weekend to generate money women cancers end.

The models are presented on the runway strut impressive collections Lilee mode Yamanto.

Beautician De Ja Vu Janice Freiberg said she had in the past six weeks, the organization of the event, with the enthusiastic support of the community.

"In addition, outfits of Lilee manner provided many companies have provided us with great prizes for the raffle are available," she said.

"We have good Manor Sizzlers and pancakes, drinking brandy from a basket of Angles care, headboard, and more."

Ms. Freiberg said the event was created to Matt Sharpe and Harry Van Hunnik who participated in the Weekend to sponsor women stop cancer in October.

The weekend of energy-saving cancer research and clinical trials lifesaving treatment and care for female cancer survival in Queensland programs.

The two men, who work alongside De Ja Vu, take part in a 60 km trek two days for charity through the suburbs of Brisbane.

The free fashion show is tonight at De Ja Vu at 84 Cemetery Rd, Eastern Heights, Ipswich 18.30 is held.