It took a pornographic website truck into position to drive as one of the most influential brands in the world of youth-oriented media. Last year he bought the portal vice.com coal from a pornographer and it turned into the new home for his special blend of sarcastic fashion and avant-garde video messages. "A lot of people came to vice.com horny and get long-form documentaries, probably not what they wanted," says dryly: media VICE Tyneside-born President Andrew Creighton, in a visit to London from his New York base.
For readers who have not heard of vice, is which style magazine The Face could, if it had not developed and crows feet have been cut by Father Time. This is a multi-platform brand with stunning confidence. In its assessment of all walk-fashion stories of complicated international political and social issues It has to buy a distinctive voice, and many young people continue. The new website is Vice past two million monthly users, 15 millons in a little over a year.
The magazine, founded in the format in which the defect was now less than 5 percent of cases, compared to 70 percent five years ago. The company has signed an agreement with the United States to offer cable HBO documentaries, and Vice-label releases their next album Snoop Dogg. A feature film of 90 minutes on the new character rapper - Rasta-inspired "Snoop Lion", no less - was made by the vice-editor Andy Capper World, another Englishman, and festival recently premiered at the Toronto International Film Festival.
Already in operation in 36 countries worldwide, is to open a vice March editorial in Beijing, with an office in Shanghai advertising. Creighton Capper and both came on board a decade ago when the magazine in the UK has been launched after Montreal was founded in 1994. And therein lies the challenge for the vices. He scored his 10th Birthday with a party in London, where Ronson was (37 years) played a DJ and The Klaxons (Mercury prize winner in 2007) live. Vice has a historical relationship with both of them - but the young readers have their own musical heroes. Likewise, it is not easy for a brand to the youth to stay cool and avoid being marginalized by the media adopted by the next generation. When looking for a young person for intelligent online content - beyond breaking news - I think they are either looking for originality from an underground source, or try to learn something established by an information provider with a longstanding reputation for quality. After 18 years of existence, a title such as Vice-risk youth is falling between two stands, but somehow straddle both.
The approach is supported by the fact that the co-founder Shane Smith, vice present first documentary for HBO, after obtaining images of the so-called suicide bombers and other groups who live in the tribal areas in Pakistan-Afghanistan border, represented where traditional media companies have to operate fought.
Vice also has two successful YouTube channels, one compensated for the music and the other under the direction of serious films as well. Of which the most popular one piece on crocodile, a dangerous drug can be reused in Russia, and are a function called "the first animal to survive in space," which is on the organisms that live outside of the atmosphere. The film was viewed over 10 million times.
Other films have. One Spirit Hunter S Thompson to the author in the center of the story, which seems to a young audience that feel connected to the world and grew their own films to make resonance Creighton, 40, says the deputy can be concentrated as a mark on the youth, because its editorial voice is trustworthy in an era where the traditional media are viewed with suspicion by the young audience. "Be it culture, news, music, we have the same attitude and tone," he said. "The fact that young people are also interested in Pakistan as they are in the shoes is."
The romance of the let-wear heavy-news-for-children will endeavor by the fact that Creighton is a commercial animal, tempered with roots in advertising than journalism. He knows he can not be able to afford business customers, the credibility of service for reasons of short-term profits erode. "If I try to lose compete on the same terms as the big media companies we", he admits: ".. We need to keep our voices and our product range - Otherwise we will have nothing to sell, I'm always aware of it."
Creighton already sells advertising for iD and other style and fashion magazines, but were disappointed. "You should have been too edgy, non-conformist and highlight the culture, but they were essentially turn advertisers and PR, because they wanted to make money," he recalls. But he saw something else in the irreverence of Vice. "I've never laughed so much," he said. "I could not believe that the freedom they had in writing and the tone was always very British humor. I just know it works in the UK."
The face has been published for 24 years until 2004 and is now suffering as a museum piece in the V & A. Thank you to the video and the Internet, it is not necessary to service the same fate.
Mind, spirit and attitude was not enough to save "Daily"
Rupert Murdoch has launched its digital newspaper The Daily with a mission statement that it would be said. "A combination of world-class stories with the unique capabilities of the iPad interactive"
Was last week that to close the company less than two years after Mr. Murdoch said he, "can save the newspapers." The The Daily attracted 100,000 subscribers, despite the charge just ￡ 25 per year (7p per day).
The latest edition of the Daily will be published on Saturday, although some of the 120 employees can be found on the positions of Mr Murdoch's New York Post.
Any sense of comfort that were came with the new has been mitigated by the front page of the tabloid newspaper the next day shows a man holding on to a subway platform when the train was about to kill approached him. Insensitive journal title says simply: "Condemned".
To publish despite a wave of indignation in his decision, leaning on his last post sensationalism comment. The freelance photographer, who has the image said he hoped the flash of his camera lead the engineer to stop.
This is perhaps not quite that News Corp. employees thought they had when they signed up for the day and the editor, Jesse Angelo, has promised. "We have to punch, funny title we will have a certain spirit and verve and attitude, but that does not mean we. Not an analysis of 1500 words Afghanistan"
Leveson is now trying the Law on the Internet
With quotes from Charles Dickens, Henry James and comments about the recent scandals in the media, Lord Justice Leveson speech at the University of Technology Sydney last week was a racy read his report of 2000 words eight days earlier.
As Fleet Street editors met in London, humbly Sir Brian plans for a new watchdog (the legal basis that prevent recommended) to accept the architect of the system was compensated regulatory Down Under, founding Web that as if he had learned to connect. "It takes a minute for someone to do something in a public place and upload it to the internet register," he said. "Once Internet consequence, the behavior is seen there for the world and permanently at the click of a mouse."
Perhaps Sir Brian, the social media and Google should allow part of the "shadow of the law" would have only nine more pages to be said on the influence of the band in his magnum opus.
The next episode of Justice, a discourse of Melbourne, was broadcast live from a London law firm with a "Breakfast with Leveson" event Wednesday. What discoveries media he did this week?
No comments:
Post a Comment