Triple Lift's technology pairs with Gucci for F/W campaign

Gucci is pleased to announce to promote partnership with Triple lift, a newcomer to the social advertising space to the Gucci Fall / Winter 2012-13 digital campaign. Triple lift technology allows consumers Gucci products directly from Pinterest pin adding banners, their imaging Pinterest personal advice. Platform lift triple analysis allows Gucci to track engagement and earned media, move the images by the Pinterest community. Gucci is the leading partner Triple lift luxury brand. Chanel Bags Outlet Online "The use of our media will gain Gucci won a major business - sharing products to consumers who share a similar style - online marketing," said Eric Berry, CEO of Triple Lift. "Our platform to measure how visual elements of a brand are shared and engaged with the Internet, and we are convinced that the promotion of the image sharing is a win-win we are delighted to bring a new image shares channel -. Screen Commercial - in a way that consumers and brands. Through this program uses its assets Gucci digital advertising to reach a broader group of people through the platforms of social media in order to create more value to these properties. "Disciples already celebrating our Gucci brand through social media channels, including Pinterest. We look forward to see how technology can be combined with our Triple lift campaign to bring new consumers into the conversation," Robert Triefus, Marketing Director at Gucci.