Wednesday, October 24, 2012

Chanel could start Ecommerce ... Once

Bruno Pavlovsky, president of Chanel fashion world now sits fashion Imran Amed speaks for the latest issue of CEO of the website. Prada Laptop Bags Chanel is one of the few brands (Celine), selling online is not so Amed asked point blank Pavlovsky: Why Chanel have e-commerce? Will it ever? "Maybe two years, three years, five years from now, we will start to sell [clothing] line," said Pawlowski. This is not a definitive answer, but it's still good news for the brand, which has taken so long. So what's the hold? Chanel wants to get customers into the store for the brand, said Pawlowski. So even if all you want is a 2.55, which emphasizes Amed could easily be sold online because it does not require changes, such as clothing, Chanel you want the "world" of Chanel. "This is a strategic decision," said Pawlowski. "It is a choice to say:" Guys, you can see what you want on the Internet, but we want you to come to the store because we believe that in the store, we can make a good understanding. "So yes, we could sell handbags on the Internet, but my feeling is that this is not enough quality and it is not the kind of service we want to offer our customers -.. For the moment" I must say that I get. If I ever decide to, invest a few months rent on my Chanel I would go to the store and the full treatment Chanel. I walk by there in tweed and quilted leather with black and white bands. One day ...

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