Anya Hindmarch: "Luxury is a good story about a label '

Luxury has become rather overused word. But what, really, what does it mean? This is a question I've been thinking and I think that more than one answer - because there are now two completely different types of luxury consumption: new and established. I travel a lot more, the BRIC countries Brazil, Russia, India and China, and I am able to see how their new shop enriched population. I found myself fascinated and frightened alike for queues of luxury consumers wait patiently at "big name" stores, sometimes seen in the rain, everything to what it buy the same bag. Hermes Birkin 40CM Handbags This "new world" and the general state seeks opportunities to showcase their new wealth. Logos are the key to recognized forms of advertising giant retail and palaces. At the same time, but there may be a growing demand in established luxury markets such as Europe and the United States, customers who do not wish, members of a club, but individuals. It is a return to the reason why people bought "luxury goods" in the first place: They wanted something personal, something unique, something that they were involved in the creation - something that has a story. When someone recently asked me to name my favorite luxury brands, I realized that I enjoy the luxury feel most were not really marked at all. For example, there is a small shop in Milan's hand crafts genuine horn glasses and seriously the date that they were inside. I wish I could remember his name - but the fact is that this is not really the name that is important, but the product. Another luxury brand, which I guess is not very Madini Perfumery in Tangier, which has been in business for 400 years. Here they are mixed a personal perfume to your taste. My husband has a trunk that has been done to his grandfather, which is wider than usual. The reason is that it has very big feet and his luggage had his shoes to accommodate (I took that as a good sign for the men of the family at the time!). Hence the old tribe has a story, and every time we show someone the boot story is told well. More than anything, it's the feeling of a personal collection, which means "luxury" for me. These days, the customer wants the challenging experience. They want to be their luxury department about them, not the designer. And that's why luxury brands are no longer divided into two categories: those which offer the new world, and those who market the incumbent. This is, of course, to the world, the newly-built, and the created world, the Third World: Oh, the fun and games of being in the luxury sector. It is this knowledge that allows me to develop my custom shop in London where everything is dedicated to the adjustment made. Each element is. Named the person who in the foreground of the leather, and the customer can request SMS messages written in their own, are marked on the inside Even the boxes are items have in the customer's name on it, instead of me, the designer of the packaging.