Fashion weeks in flux

MONTREAL - No one likes to talk about the competition between the fashion weeks in Montreal and Toronto. Only frank courage and
dare to say it exists.
Most players say that Canadian fashion benefit from a solid phase to present the best talent in the country. But some can, should
say at what stage.
Now IMG Canada - a branch of the central global talent management for sports, fashion and entertainment - bought the Fashion Week
in Toronto, which was earlier this year, the World Fashion Week Mastercard renamed with the bulky abbreviation WMCFW.
The purchase, at a price of not made public until now, leads to the question: How will this affect week in Montreal?
Toronto now have access to an extensive international network of IMG - the talent, models, sponsors, - said Joe Mimran, president
of the Fashion Design Council of Canada, Toronto has managed week for 13 years at Robin Kay, who is hired as a consultant IMG.
IMG,. Through its various departments, short fashion week in New York, Berlin, Moscow, Mumbai, Sydney and Tokyo, among other
cities, and provides top models such as Kate Moss, Gisele Bundchen and Jessica Stam and the best athletes and artists
"There is a real need for Canadian talent and - in Toronto, Montreal and Vancouver - in one place," said Mimran of Joe Fresh brain
and founder of Club Monaco. "It was not easy to do,'' he said, citing factors such as government support.
As for Montreal, observers have more questions than answers.
IMG support "him an internationally in Toronto. I'm very happy, Toronto," designer Denis Gagnon, adding that he is not sure what
the effect will be in Montreal.
"It seems that the rules of globalization today," Salvatore Parasuco jeans magnate said in an e-mail. "I hope that we continue to
grow our Canadian identity in the world with him.'' He wondered whether the operation. A good thing in the long run
Jean-François Daviau, co-president of Sensation Mode, the Montreal Fashion Week produces, does not know what the sale will change.
MFW impressive moves to a new neighborhood at the center of contemporary art in Griffintown Arsenal for the next edition and the
appointment of a board of directors this fall.
"We remain focused on our development plan. Things are going well in Montreal. We understand the reality of fashion in Canada,''
he said, explaining that reality has many independent designers, retailers, based in Montreal, and a structure unlike the United
States
"We focus a lot on the local market, to one day export.
"So, this is the ideal place for emerging talent is very important and we are working hard to help them provide a level that one
day they could show the world."
In Toronto, the goals are the same: "Our aim is to promote Canadian talent, showcase their products and expand internationally,''
said Mimran.
Mimran said he hates to think 2 weeks as competing with each other. He noted that the fashion week in Canada will never be as
strong as New York, and New York will never prevail over Paris. "Each week has its own place."
He stressed the schedule strenuous advocates for international catwalks. "But it is so important that every country has its own
slogan.
"It's part of our culture."
In Montreal, Sensation Mode is the largest producer of Fashion Week, with a mandate Liaison Mode Montreal, a trade group. Each
session of the Fashion Week receives about $ 265,000 dollars from the government, part of the budget of the event for $ 1 million
to 1.2 million euros per session. Fashion Week twice a year: to present in September or October, collections for spring and summer
following, and in February or March for the fall lines.
IMG is a private company, the organizers of Fashion Week apply only to owners and developers, Mimran said. He could not give it a
budget for the week, but noted that it is high. It could cost $ 700,000 to build the tabernacle of David Pecaut Square, where the
event is taking place. There is zero government subsidy, he added.
IMG signed as a consultant to the Fashion Design Council of Canada three years ago. This Mercedes-Benz Start Up competition is
aimed at young designers across Canada, built with the price mentoring designers and a show promoted the Fashion Week in Toronto.
Danielle Martin and Pao Lim of Montreal-Martin Lim won the first competition in October 2012 with their line of fall.
"It can be great for Toronto,'' said Martin of the agreement IMG." For designers, it would be nice if a fashion week. I prefer it,
Montreal. "
This season, the husband-wife team is not visible in Toronto, but it shows in Montreal, 4th September. "We can not afford two
fashion week,'' said Martin.
It costs $ 1,500 to show, in Montreal, said Gagnon. These include makeup and hair-time, the music and the track. The tariff
structure in Toronto is a function of many factors, but is set to be the Talent Show, Mimran said.
Gagnon invited his many shows in Toronto, were covered with the cost. "You did not invite me anymore, so I will not," said
Gagnon, who shows in Montreal on 5 September.
Denis Desro, fashion editor of Elle Quebec and Elle Canada, do not think that things will change a lot of IMG.
"Canada is a market for themselves. Do you know more about the IMG market that people before?" Desro requested.
What bothers Desro and the other is the time of the Montreal Fashion Week. It looks week in New York and Toronto International
Film Festival.
"Selecting the greatest designers and buyers in New York,'' said Desro." If Montreal wants to foreign buyers, it is not the right
way. "
Even large clients here Simons, The Bay or Ogilvy, are obliged to be in New York, he said.
Desro asked who and what we do for fashion week. "Only about fashion? Try to get buyers and journalists from outside? If this is
the same time as New York, forget it. Reduce a lot of people who can support Montreal fashion."
Daviau, Sensation Mode, explained that the data were chosen in collaboration with the "middle" - designers, industry and
government. "We need to work with them to ensure success."
Last year, Sensation Mode has all its partners, in order to understand their expectations.
"We want to compare other fashion weeks around the world. We have attempted to identify the strengths of our talents. Reality
designer Montreal, Toronto or Vancouver is like,'' said Daviau.
They came up with a strategic plan. "One conclusion - because fashion often works behind closed doors - is to open with a board of
directors with extensive expertise to a different Boost fashion week again."
Daviau, the question of why there are international buyers and media to Montreal.
"It is trying to find a hidden treasure. This is what we are working on.''

Fashion Week Spring 2013 edition of the Montreal, 4-7 September manages Arsenal, will run in 2020 William Street World MasterCard
Fashion Week on October 22 to 26 at David Pecaut Square, Toronto.