Thursday, August 16, 2012

draw fashion designers' eyes

NEW YORK - Julia Sandler dresses in the latest $ 650 $ 400 female clothing and shoes for fashion house Lanvin in Paris. Julia is 3
His mother said she disguises her daughter Dara Sandler in the latest fashions, because Julia is a mirror image of her - even if
her daughter can not explain the name of the designer, let alone pay for their clothes.
"I prefer my daughter just the way I dress," says 33-year-old Manhattan native who spent $ 10,000 for the summer wardrobe for her
daughter. She plans to spend several thousand dollars more fall for that.

Top fashion designers are growing more costly misfire for the infant population reaching more profitable. This fall, Oscar de la
Renta, Dolce & Gabbana, Marni started and collections for the thumbnail. Luxury stores Nordstrom and Bergdorf Goodman are
expanding areas of their children, to make room for new arrivals, many of them with a higher price tag. Gucci opened late last
year, has created a collection to life for children two years ago, a shop of his first child women on Fifth Avenue in Manhattan.
Some houses designers like Oscar de la Renta and Marni say they are careful to keep the right clothes for children. But there are
many miniature versions of adults who look for their aggressive pricing and sophisticated styles with a frown.
U.S. households should spend on average $ 688 to equip their children to school, says part of the National Retail Federation, the
consumables such as pens and notebooks.
This is especially families. Some are inflated $ 795 Gucci bags or $ 1.090 on leopard coat from Lanvin to spend.
Sasha Charnin Morrison, fashion director at Us Weekly magazine, admits that some of the clothes are outrageous prices. But, she
says things like Gucci Sneakers $ 200 for her children happy.
"They are a same message from you. They are a reflection of who you are, if you want a very stylized, then make sure that your
children are children who are best dressed," she said. Are
Critics say the trend favors elitism.
"This creates a class system of haves and have-nots," says Dr. Alan Hilfer, director of psychology at Maimonides Medical Center in
New York. "It creates a culture of envy."
Five years ago, bear children, high-end business, which was dominated by a few big designers such as Ralph Lauren, Burberry and
Christian Dior. But the recent influx of others is the latest sign that wealthy consumers have returned there to show off the
recession. And as the rich feel more comfortable spending again, they want their children to increasingly reflect.
This is a "mini-me" phenomenon, says Robert Burke, a fashion consultant in New York. "It feels good. It's like one for me and one
for you," he said. The trend is not confined to Manhattan or Beverly Hills, but will happen in other big cities like Boston and
Chicago, he said. Sales of designer clothing for children are also strong in the seaside resorts, where to swarm pensioners tend
to live their grandchildren, he said.
Sales of luxury women's children represent only a fraction of, or slightly more than 3 percent of the $ 34 billion market, but it
is always faster than the rest of the children's wear and clothing market, according to NPD Group Inc., a market research company.
For the past 12 months ended in May, sales of children's clothing increased by 4 percent, with the high-end component is 7
percent, according to latest data from NPD. Compared with an increase of 3 percent for the apparel market in general.
Designer, looking for more growth, are now looking at children's clothing as another opportunity to deepen their relationship with
their customers and to reach out to new ones.
The designers are household income of at least $ 350,000, said Marshal Cohen, chief industry analyst at NPD. This is roughly seven
times the median household income in the U.S. of $ 49 445th
Many of the creators of the new entries are more expensive than some of the more established brands like Ralph Lauren. Ralph
Lauren cotton shirts for boys are priced at $ 59th In comparison, Dolce & Gabbana plaid shirts for boys are $ 190. Flower girl
dresses are about $ 500.
Nordstrom, with designer clothes were for children in a few names such as Burberry and Ralph Lauren is limited, adding a number of
collections for children from the likes of Marni, Marc Jacobs and Stella McCartney.
Neiman Marcus Group, Bergdorf Goodman in Manhattan recently, his extended wear department of children by a third party to make
more room for new lines as Gucci and Oscar de la Renta to pay. For fall, the prices range from $ 4 to $ 5,200 for hair bows for an
exclusively Christian Dior by hand silk evening dress in France.
"We are definitely growing," said Andrew Mandell, vice president and managing director of Bergdorf Goodman division of home goods
and children's clothing. "That's a whole new realm. And if you have the fashion of our customers before they eat it."
Colleen Sherin, fashion director at Saks Fifth Avenue, says that both parents and grandparents are willing to spend the "unique
and special items of fashion." They just are not looking for the basics. "
The biggest trend is the creation of independent designers stores for children, said Faith Hope Consolo, who heads the retail
leasing and marketing at Prudential Douglas Elliman.
In the footsteps of Gucci, Giorgio Armani Italian fashion house will fall this year, opens its first store in the U.S. on children
in Manhattan's Upper East Side. Armani has directed his activities for children in the United States in 2009.The Armani store, the
newborns to teenagers, will feature items from $ 50 to $ 500 price, said spokesman Christian Langbein Armani.
Some parents also say they are crazy mix of commercial travel, Gap or other less expensive stores, but you can find in the
designer clothes as a confidence booster.
"I truly believe that if you like these clothes, they feel better about themselves," said Sandler, who shops for children's wear
expensive female, and Barneys New York clothing stores in New York City called Women Edition, now article of clothing for children
Designers .
Manhattan resident Kelly Mallon, 39, said she was proud that her 9-year-old daughter Madeleine has developed its own sense of
fashion.
"I look like my child is well dressed. It makes me happy. It makes them happy," said Mallon, who called his daughter in the
accessories of the Italian designer Missoni tops and designer of Milly Milly years online children's minister instead. "It is No
little girl dress-up in place. It is made in their own clothes for them. "

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