Friday, August 31, 2012
Amazon’s Shopbop Unveils Content-Focused Redesign
Shopbop, an Amazon-owned retail site for upscale and contemporary women’s fashion, took the wraps off a redesign earlier this week.
Similar to Kate Spade’s site makeover last year and Oscar de la Renta’s earlier this month, Shopbop’s new site places a greater emphasis on editorial content. The company’s lookbooks and features, of which it produces several each week, are displayed front and center on a cleaned-up landing page. Product images are 60% larger and shoppers can now also watch videos of products on models for a more comprehensive view.
Shopbop’s editorial team now has about five full-time staffers, including fashion director Treena Lombardo, who was poached from Allure magazine earlier this month.
As part of the promotions for the new site, Shopbop will release a video featuring designers Rachel Zoe and Stacey Bendet of Alice + Olivia, as well as style bloggers Leandra Medine of Men Repeller and Atlantic-Pacific‘s Blair Eadie, among others, on Sept. 5. The video will be accompanied by a browser-based game where players can “launch” one of the featured designers, stylists or bloggers towards Shopbox boxes in a variety of settings. It’s a little odd, but also cute and designed to be humorous (which, for fashion brands, is a good thing).
Designers Spill: Their Very First Times at Fashion Week
"At the time, I thought I was in the chicest place in the universe," said Peter Som of his first time at New York Fashion Week as a Parsons student. In honor of that impending chicness, we spoke with him and others — veterans and newcomers alike — to hear the experiences of their first shows, their most memorable moments, and how they plan to recover after the madness of the week is over.
Pamela Love remembers being nervous the first time Anna Wintour attended one of her shows (who wouldn't be?), and Chris Benz told us about his very own House of Style moment at Marc Jacobs's Spring 2002 show. We also heard tales from Rebecca Minkoff, Rachel Comey, Yigal Azrouel, Jenni Kayne, and many others. Read on for a look at their most memorable Fashion Week moments — and find out who was so starstruck by Chloe Sevigny that they offered to let her skip the bathroom line — here, in the gallery.
Thursday, August 30, 2012
The Fashion of Empathetic Selling
Joining us today on the blog is the amazing Brittan Bright. With a name like that, it’s impossible not to be a star! She is a dynamic SEO Account Director who has worked with enormous brands throughout her career. Those experiences combined with her passion for taking care of her clients and killer fashion sense, which she’ll explain below, are we think everyone needs to hear more from our favorite agency voice.
I will never forget when I figured out how to sell for the first time. I was an English major fresh out of my tiny liberal arts college, in a tiny town in rural Indiana. The only job I could find at that time was as a Sales Associate at the new Saks 5th Avenue store opening up in Indianapolis. So I translated my reading skills into people reading skills, moved to the city and accidentally started a career in sales, selling fancy stuff to be exact.
As I reflect back to the humble beginnings of my career, it’s striking to me how many of the skills that come naturally to me now were learned and honed in those early days. Being in the SEO industry, it’s safe to say I am still in the business of selling fancy stuff. My particular method for selling “fancy” or complex concepts and services, such as those offered in digital marketing, has always been and always will be to keep it simple.
Sometimes SEO can seem so complicated that we forget that it’s a professional business service. This means that there are simple truths that apply to how to service our clients, and I’d love to share my favorite four lessons with you today.
Lesson One: Try Things on Yourself
While pursuing the mastery of decking others out in designer duds, I became increasingly aware of my own ill-fitting and unflattering collection of college clothing. The only confidence this clothing came with was my ability to dominate a game of corn-hole at a keg party. I realized quickly I could never help someone else shop if I didn’t know how to shop for myself.
Putting away my pride and conquering the dressing room was one of my smartest moves to date. I had never considered approaching the business of dressing myself strategically before. I had never really paid attention in a meaningful way to my approach to getting dressed. I realized I had never clearly defined my end goal; my vague aim was to look appropriate for whatever I was doing, and hope that somehow appropriate would turn into attractive. That seemed to be my problem.
I needed to be strategic, I needed to understand the arsenal of tactics I had at my disposal. So I tried on every single thing in my department, and then hit the rest of the store. I asked the wonderfully experienced professionals around me tons of questions, and made their advice my own. I learned which line ran big, small, short, tall. I learned what was good for the busty, the flat chested, the apple, pear, and banana shaped people who came through my doors. I learned when I was willing to sacrifice comfort for fashion, and when to give up on a style, fabric, or color that I just couldn’t pull off.
In SEO we may have clients come to us needing a whole new site, or something completely different and better suited for their business needs. Try not to forget that it may not be realistic to suggest that someone replace her whole wardrobe all at once. Letting the reality that they’ve been doing it wrong sink in can be overwhelming. It will likely involving finding or fighting for more budget than they’ve set aside, acknowledging some bad decisions, and a lot of reeducation, which for some, can be very humbling.
Because I am an Account Director, I have been accused of being too willing to compromise with my clients on certain recommendations. In my opinion, it’s more about prioritization and partnership. In my role I often deliver strategies and recommendations to my clients. It wasn’t until I started a blog, and offered to write the copy for my dad’s hair restoration site, that I truly understood how annoying it is to stick to a content strategy and best practices when you are understaffed.
So if your customer can’t afford a whole new wardrobe, it’s ok to do the best you can with the budget she has, and send her out the door with a great fitting and versatile pair of jeans to start with.
Lesson Two: Learn From Customers Who Know What They Want
I used to have a client who loved a particular line. Whenever she came in she wanted everything new from that line, in her size, in specific colors that flattered her, ready and waiting in the dressing room. She knew which alterations person and what the hem she preferred was called and when the double shopping points days were coming up. And I let her get away with that for a while; it was incredibly intimidating to realize she knew more than I did. Until I realized she didn’t.
In any form, clients who know what they want can often be your biggest challenge. These customers are not only strategic, they have a vision and a brand and they know it better than you. What they often don’t know is how to take their brand to the next level. These are dynamic times we live in, regardless of the industry. Every fashion-forward customer or early-adopting client wants to stay that way.
Although this client came to me knowing this particular designer looked great on her, she didn’t discover that on her own. If I kept letting her call all the shots, what good was I? I was missing out on actually selling her something, and she was missing out on my expertise. So one day I added a few things to her dressing room, much to her dismay. When I explained that what I had added fit similarly to the brand she loved, and were pieces that would complement nicely the ones she already had, she actually gave me a shot. She also came out of the dressing room after a few minutes asking “Ok. What else ya got?”
For this kind of client you must have a thick skin, and you must earn her trust. This is the kind of client who can pull off an advanced strategy, as well as four-inch, $400 heels. Show this customer that you know your stuff AND her’s and she will not only be a loyal client, she will send you her friends (just not her competitors).
Lesson Three: Be Clever With the Confidently Clueless
One of my biggest frustrations as a sales associate were people who swore they were a certain size, and weren’t. It wasn’t just people who had gained a little weight and didn’t want to face that reality; it was just as frequently customers who had lost a significant amount of weight but still saw their old frame when looking in the mirror.
As much as humans try to compartmentalize our lives, we are not machines, and we don’t work that way. Whether you are a service provider of digital marketing, or designer jeans, you can guarantee that your clients will come to you with some baggage they picked up before coming to your shop. Both in my job as a retail sales associate, and in business development at an SEO agency, it would surprise people to know I have often felt more like a counselor than a used car salesperson.
In a dressing room it was usually a major life event, big disappointment or traumatic experience that I was counseling. In business, it’s often a bad decision, bad previous partner, or just bad advice. These kinds of opportunities are why I love working with clients. When you succeed in helping these particular kinds of customers, you can literally make a difference in their lives.
Learning how to quickly overcome your client’s baggage, and not taking it personally, is an important step in becoming a strategic partner, and not just a vendor. Also, seeing the potential and the big picture for the client is incredibly important.
Lesson Four: Be Careful With the Crazies
Be sure not to confuse this customer with the previous, there is a subtle but important distinction. This client could ruin your reputation. If someone insists on consistently ignoring your advice and expertise, yet tells people they work with you, your own brand reputation is now on the line.
If you have a customer whose vision does not line up with what you stand for, and who insists on using tactics that you do not support, you should seriously reconsider partnering with that client. But that doesn’t mean that you have to kick that customer to the curb. Chances are you know someone who is willing to take that risk. Send your friend a freebie.
Don’t Forget: Sometimes You Will Need Stuff Too…
And you’ll be confident, clueless, crazy, and know what you want, all at the same time. As a customer, I can personally be either a nightmare or a dream. Regardless, I’m always tough. I cannot stand condescending, pandering, patronizing, slimy, sleazy, lazy sales people. So I am not one.
I also don’t like to be catered to, sucked up to, taken advantage of, or taken for granted. So I don’t do that either. How do I treat clients? I treat them the way they show me they need to be treated in order to accomplish what they came to me for. No matter how complex the sale, or the process, or service, it’s truly that basic.
Fit for fashion: Disney icons get dramatic makeover
Some of Disney’s most favorite cartoon characters have been recast as runway supermodels. The makeover is set to make girls jealous about Minnie Mouse’s slim body and Daisy Duck’s long legs while guys will applaud Goofy on his becoming a macho man.
Luxury department store Barneys has teamed up with Disney to create an ad campaign called "Electric Holiday," featuring a 3-D film with the iconic characters as supermodels.
The characters had to be made much slimmer and taller to meet the standards of the modern fashion world, wearing outfits by the likes of Dolce & Gabbana, Nina Ricci and Balenciaga.
“When we got to the moment when the Disney characters walk on the runway, there was a discussion,” Barneys Creative Director Dennis Freedman told Women's Wear Daily.
“The standard Minnie Mouse will not look so good in a Lanvin dress. There was a real moment of silence, because these characters don’t change. I said, ‘If we’re going to make this work, we have to have a 5-foot-11 Minnie,’ and they agreed. When you see Goofy, Minnie and Mickey, they are runway models.”
The challenge for those behind the new image of the Disney characters was not to make their transformation theatrical but rather as close to life as possible.
“The world of the Paris fashion shows is of fashion, of people in fashion, of the rituals, all of the idiosyncrasies. The important thing to me was always that it had to be authentic. It really had to hit the nail on the head in every detail,” Freedman said.
The show with the famous cartoon characters is scheduled to take place at Barneys’ Madison Avenue flagship on November 14.
Wednesday, August 29, 2012
Country Music Fashion Police – Readers Poll
Rusty Russell / Rick Diamond / Frederick Breedon / Larry Busacca, Getty Images
Next Wednesday (Sept. 5), the nominees for the 2012 CMA Awards will be announced. That leaves stars less than two months to plan
for the Nov. 3 broadcast. That’s two months to find the perfect dress, the perfect shoes or the perfect jacket. We’ve found the
most adventurous outfits from previous CMA Awards and paired them side by side, just begging for your opinion. You get to play
country music fashion police with your vote!
Each of the artists included is featured in two photos. The one on the left of each match-up is from a recent CMA Awards show,
and the one on the right is from an older red carpet appearance. In addition to the artists shown above, you’ll get to look back
at some wild, eye-catching ensembles worn by Alan Jackson, Sugarland, Tim McGraw and Faith Hill and Laura Bell Bundy. Many are
stunningly beautiful, while others are just… Well, stunning. Feel free to add your opinion to the comments section as you click
through.
Next Wednesday (Sept. 5), the nominees for the 2012 CMA Awards will be announced. That leaves stars less than two months to plan
for the Nov. 3 broadcast. That’s two months to find the perfect dress, the perfect shoes or the perfect jacket. We’ve found the
most adventurous outfits from previous CMA Awards and paired them side by side, just begging for your opinion. You get to play
country music fashion police with your vote!
Each of the artists included is featured in two photos. The one on the left of each match-up is from a recent CMA Awards show,
and the one on the right is from an older red carpet appearance. In addition to the artists shown above, you’ll get to look back
at some wild, eye-catching ensembles worn by Alan Jackson, Sugarland, Tim McGraw and Faith Hill and Laura Bell Bundy. Many are
stunningly beautiful, while others are just… Well, stunning. Feel free to add your opinion to the comments section as you click
through.
Grand Slam: Tennis-Inspired Fashion
As much as I enjoyed the sartorial awesomeness of the BeDazzle'd leotards and Fruit Loop-colored eyeshadow at the Olympics, I'm
really happy that it's finally U.S. Open time again. (Yes, I know tennis is in the Olympics, but who can truly pay attention to
the game while scoring Kate Middleton's attempts at plebeian sports fan outfits and steeling their tear ducts against those
saccharine athlete biographies? Not me.)
Now I can finally focus on tennis—and what the players are wearing for the tennis. Maria Sharapova always looks amazing, of
course, but I think even if you don't have Maria's general aesthetic (Kate Bosworth in Blue Crush, but stretched to 6'2) the
sport's standard-issue attire makes you look good. Tennis gear's flattering and cool, and I play the sport partially (or mostly)
to wear it.
All of it, too: whether traditional white polos and pleated skirts or the new wave of colorblocked, mesh-paneled dresses, I don't
discriminate. I love the both tennis looks equally—enough so, in fact, that I wear that stuff off the court as well.
Below, shop my favorites from both sides of the tennis-inspired fashion court. From classic, country club Band of Outsiders-y
stuff to the cyborg-slash-athlete Alexander Wang-esque garb, it's all kinds of awesome. (To really ace the looks, we'd suggest
adding just one thing: a high ponytail straight out of a '90s Versace ad. Or, you know, Arthur Ashe stadium.)
really happy that it's finally U.S. Open time again. (Yes, I know tennis is in the Olympics, but who can truly pay attention to
the game while scoring Kate Middleton's attempts at plebeian sports fan outfits and steeling their tear ducts against those
saccharine athlete biographies? Not me.)
Now I can finally focus on tennis—and what the players are wearing for the tennis. Maria Sharapova always looks amazing, of
course, but I think even if you don't have Maria's general aesthetic (Kate Bosworth in Blue Crush, but stretched to 6'2) the
sport's standard-issue attire makes you look good. Tennis gear's flattering and cool, and I play the sport partially (or mostly)
to wear it.
All of it, too: whether traditional white polos and pleated skirts or the new wave of colorblocked, mesh-paneled dresses, I don't
discriminate. I love the both tennis looks equally—enough so, in fact, that I wear that stuff off the court as well.
Below, shop my favorites from both sides of the tennis-inspired fashion court. From classic, country club Band of Outsiders-y
stuff to the cyborg-slash-athlete Alexander Wang-esque garb, it's all kinds of awesome. (To really ace the looks, we'd suggest
adding just one thing: a high ponytail straight out of a '90s Versace ad. Or, you know, Arthur Ashe stadium.)
Tuesday, August 28, 2012
Zoe Saldana talks fashion in 'Gotham' magazine
Zoe Saldana wants to ''continue growing'' as a person.
The 'Star Trek' actress - who has dated Bradley Cooper in the past - admits she has never been as content with her life as she is right now and wants to use her happiness to motivate her to keep learning.
She said: ''What am I looking forward to next year? Honestly, to continue growing in every aspect of my life because it's been a long time since I've been this happy. I really want that to motivate me moving forward on every level.''
One area Zoe will always enjoy no matter her mood is fashion, but she admits she is not a particularly trendy person and does not wear things because they are of the moment.
She said: ''I'm not really a trendy person when it comes to fashion. I never know what's going to catch my attention, so I really just dress in a way that expresses my mood and my feelings in any given situation.''
However, she will always consider clothing as less about ''luxury'' and more about art.
She told Gotham magazine: ''My grandmother and great-grandmother were seamstresses their whole lives, so when my grandmother moved to New York in the '60s, she worked for design houses throughout the city. She really loved fabrics and textiles, so it was natural to my family. Fashion wasn't like a religion to us, but it is in my ancestry. It was never about luxury; it was about art.''
The 'Star Trek' actress - who has dated Bradley Cooper in the past - admits she has never been as content with her life as she is right now and wants to use her happiness to motivate her to keep learning.
She said: ''What am I looking forward to next year? Honestly, to continue growing in every aspect of my life because it's been a long time since I've been this happy. I really want that to motivate me moving forward on every level.''
One area Zoe will always enjoy no matter her mood is fashion, but she admits she is not a particularly trendy person and does not wear things because they are of the moment.
She said: ''I'm not really a trendy person when it comes to fashion. I never know what's going to catch my attention, so I really just dress in a way that expresses my mood and my feelings in any given situation.''
However, she will always consider clothing as less about ''luxury'' and more about art.
She told Gotham magazine: ''My grandmother and great-grandmother were seamstresses their whole lives, so when my grandmother moved to New York in the '60s, she worked for design houses throughout the city. She really loved fabrics and textiles, so it was natural to my family. Fashion wasn't like a religion to us, but it is in my ancestry. It was never about luxury; it was about art.''
Op-Ed | What Went Wrong at Aquascutum?
It was a luxury brand that dressed the military through two world wars, but seemingly couldn’t make it through the recession. Today, in a guest Op-Ed piece, fashion market intelligence provider EDITD digs into the data to try to understand where Aquascutum went wrong.
LONDON, United Kingdom — In April of this year, at a time when Burberry posted an 11 percent increase in sales, fellow British heritage brand and trenchcoat maker Aquascutum fell into administration. A few weeks later the company was sold for a mere £15 million to a subsidiary of Hong Kong’s YGM Trading, which already owned the license to sell Aquascutum in Asia, the brand’s biggest market. But scroll back to the company’s beginnings and it’s hard to believe it all went so wrong.
In 1851, founder John Emary, a Mayfair tailor, patented a new type of water-resistant cloth and Aquascutum (Latin for ‘water shield’) was born. The company made officers’ coats during the Crimean War, outfitted soldiers of all ranks in both world wars and attracted a royal following, starting with King Edward VII. Over the years, Aquascutum has dressed the powerful (Winston Churchill and Margaret Thatcher) and the popular (Cary Grant, Humphrey Bogart, Sophia Loren and Michael Caine) and operated a large flagship store on London’s Regent Street for over 100 years.
Fast forward to 1990 and the previously family-owned Aquascutum was purchased by Japanese textile and apparel maker Renown for £77 million. In 2009, Harold Tillman and Belinda Earl, the team that rescued Jaeger, bought the debt-laden company from Renown for an undisclosed price. Now, less than three years later, the brand, which some analysts say has a stronger heritage than Burberry, is facing a total collapse.
So what happened? “Unlike Burberry, Aquascutum doesn’t own the licensing in Asia,” Martin Raymond, editor-in-chief of trend agency The Future Laboratory, told The Guardian earlier this year. “That is going to cause problems for any brand because that’s where a lot of the money will come from.” But as it turns out this was just one of many problems at the company. Here’s what our data reveals.
DATA IGNORED
Unbelievably, Aquascutum seems not to have tracked the performance of their products at the retailers they supplied. Indeed, our data shows that unsuccessful products were re-run in subsequent seasons, while success stories fell off the radar. For example, take Aquascutum’s £250 leather Regent Hobo bag from May 2011, which sold out in three colourways at Selfridges with no discounting and was subsequently re-stocked over the Christmas period. Was the Regent Hobo or the similarly successful £350 Regent Pouch bag from the same line reworked in an updated palette for the Spring/Summer 2012 season? No. Instead, the brand pushed its Hunter range of checked polyester and cotton bags with leather trims, a regrettable decision. At department store John Lewis, the Hunter small shoulder handbag was introduced in January at £225 and saw its price change four times before finally selling out seven months later.
CHAOTIC PRICING
The above-mentioned Hunter bag, which changed price four times in a single season, is just the tip of the iceberg when it comes to Aquascutum’s pricing woes. The brand’s most renowned product is the trenchcoat. In theory, they should have a clear, defined pricing strategy for this garment. But instead, our data reveals that their approach to pricing was completely chaotic. Take the Franca mid-length trench coat at John Lewis, which was introduced in May 2011 at £600. A few weeks later the price of the coat had dropped precipitously to £300. But by August the very same coat was back to £600, discounted to £475 for a week in October, returned to £600, dropped to £450, then £400, then up again to £650, before dropping to £350. Need we go on? It’s a merchandising nightmare and completely baffles the consumer. What is the value of the product? It seems Aquascutum did not have the right conversations with their buyers, nor tight enough control over how their products were sold.
But the Franca trenchcoat is just one example in a catalogue of errors that includes the price distribution of the brand’s products at major retailers. Indeed, buyers at the brand’s largest retail accounts invested most heavily in products in the £45 to £140 range. There is some investment in price points over £400, but not much, meaning that, although Aquascutum pitched themselves as premium fashion with a heritage, the price points of their product at major retailers were actually closer to Barbour’s than Burberry’s, creating a confusing gap between brand and pricing.
WHERE ARE THE DRESSES?
Alongside pricing problems, our data suggests that the Aquascutum product offering itself may have had critical flaws. Dresses are amongst the most lucrative product categories at any large womenswear retailer. This is true for two of Aquascutum’s biggest customers, Selfridges and John Lewis. And yet, Aquascutum’s seasonal runway offering paints an alarming picture. For Spring/Summer 2012, Aquascutum showed a mere five dresses. Compare this to Burberry’s ten and Mulberry’s fourteen. Dresses sell. Dresses are also what celebrities are most likely to wear to events where they are heavily photographed. Furthermore, dresses change so dramatically every six months that ardent brand fans buy again each season. A slight adjustment to a trenchcoat does not encourage a customer to make a seasonal update.
THE WRONG TRENDS
The heritage trend remains extremely powerful. Our data shows that the sentiment and volume of conversation around heritage has remained steady over the course of the last twelve months. Furthermore, Burberry’s success has hardly been a secret. Why, then, have Aquascutum been sending out sleek sport-luxe looks when they are so perfectly positioned to capitalize on the heritage trend? Designer Joanna Sykes has won rave reviews from the fashion press for her design sensibilities. But where is Aquascutum’s unique selling proposition? Clearly, the brand’s trump card is its British heritage, which was left unplayed. In the last year, we’ve seen massive global attention focused on the British Royal family, with the wedding of Prince William and Kate Middleton followed by the Queen’s Diamond Jubilee. This was a prime opportunity for Aquascutum to play up its British military history, but the brand missed a trick.
POOR CUSTOMER ENGAGEMENT
These days, for any brand, social media isn’t a “Do-we-or-don’t-we?” decision. It’s more like “Do or die.” Aquascutum were late to the game and although the brand managed to grow its social media fanbase during London Fashion Week last February, it was too little too late. Indeed, the brand only got round to launching a Facebook page in August 2011 and with only 338 followers, the page was later abandoned. Meanwhile, a Facebook page dedicated to Asia, the brand’s biggest market, only has 1,527 followers and a page for Aquascutum Golf has a mere 1,585 followers. Aquascutum joined Twitter at the end of January, just before London Fashion Week. But in the eight months since then, the brand has only tweeted 171 times. A poor show from their social team, indeed.
The visual merchandising on Aquascutum’s website has been equally unengaging. Our data shows that site content has been far too static. For example, last year, from October until December, the homepage featured the same image: a still from Tinker Tailor Soldier Spy promoting an Aquascutum trench that was featured in the film.
Taking a step back, it’s undoubtedly true that the biggest challenge facing Aquascutum was not owning royalty rights in Asia, a lucrative luxury market which has served other British heritage brands, like Burberry, so well. But only with the right product, pricing and customer engagement strategies would Aquascutum have been able leverage this opportunity successfully.
Here’s to hoping they shape up, before they’re shipped out altogether.
LONDON, United Kingdom — In April of this year, at a time when Burberry posted an 11 percent increase in sales, fellow British heritage brand and trenchcoat maker Aquascutum fell into administration. A few weeks later the company was sold for a mere £15 million to a subsidiary of Hong Kong’s YGM Trading, which already owned the license to sell Aquascutum in Asia, the brand’s biggest market. But scroll back to the company’s beginnings and it’s hard to believe it all went so wrong.
In 1851, founder John Emary, a Mayfair tailor, patented a new type of water-resistant cloth and Aquascutum (Latin for ‘water shield’) was born. The company made officers’ coats during the Crimean War, outfitted soldiers of all ranks in both world wars and attracted a royal following, starting with King Edward VII. Over the years, Aquascutum has dressed the powerful (Winston Churchill and Margaret Thatcher) and the popular (Cary Grant, Humphrey Bogart, Sophia Loren and Michael Caine) and operated a large flagship store on London’s Regent Street for over 100 years.
Fast forward to 1990 and the previously family-owned Aquascutum was purchased by Japanese textile and apparel maker Renown for £77 million. In 2009, Harold Tillman and Belinda Earl, the team that rescued Jaeger, bought the debt-laden company from Renown for an undisclosed price. Now, less than three years later, the brand, which some analysts say has a stronger heritage than Burberry, is facing a total collapse.
So what happened? “Unlike Burberry, Aquascutum doesn’t own the licensing in Asia,” Martin Raymond, editor-in-chief of trend agency The Future Laboratory, told The Guardian earlier this year. “That is going to cause problems for any brand because that’s where a lot of the money will come from.” But as it turns out this was just one of many problems at the company. Here’s what our data reveals.
DATA IGNORED
Unbelievably, Aquascutum seems not to have tracked the performance of their products at the retailers they supplied. Indeed, our data shows that unsuccessful products were re-run in subsequent seasons, while success stories fell off the radar. For example, take Aquascutum’s £250 leather Regent Hobo bag from May 2011, which sold out in three colourways at Selfridges with no discounting and was subsequently re-stocked over the Christmas period. Was the Regent Hobo or the similarly successful £350 Regent Pouch bag from the same line reworked in an updated palette for the Spring/Summer 2012 season? No. Instead, the brand pushed its Hunter range of checked polyester and cotton bags with leather trims, a regrettable decision. At department store John Lewis, the Hunter small shoulder handbag was introduced in January at £225 and saw its price change four times before finally selling out seven months later.
CHAOTIC PRICING
The above-mentioned Hunter bag, which changed price four times in a single season, is just the tip of the iceberg when it comes to Aquascutum’s pricing woes. The brand’s most renowned product is the trenchcoat. In theory, they should have a clear, defined pricing strategy for this garment. But instead, our data reveals that their approach to pricing was completely chaotic. Take the Franca mid-length trench coat at John Lewis, which was introduced in May 2011 at £600. A few weeks later the price of the coat had dropped precipitously to £300. But by August the very same coat was back to £600, discounted to £475 for a week in October, returned to £600, dropped to £450, then £400, then up again to £650, before dropping to £350. Need we go on? It’s a merchandising nightmare and completely baffles the consumer. What is the value of the product? It seems Aquascutum did not have the right conversations with their buyers, nor tight enough control over how their products were sold.
But the Franca trenchcoat is just one example in a catalogue of errors that includes the price distribution of the brand’s products at major retailers. Indeed, buyers at the brand’s largest retail accounts invested most heavily in products in the £45 to £140 range. There is some investment in price points over £400, but not much, meaning that, although Aquascutum pitched themselves as premium fashion with a heritage, the price points of their product at major retailers were actually closer to Barbour’s than Burberry’s, creating a confusing gap between brand and pricing.
WHERE ARE THE DRESSES?
Alongside pricing problems, our data suggests that the Aquascutum product offering itself may have had critical flaws. Dresses are amongst the most lucrative product categories at any large womenswear retailer. This is true for two of Aquascutum’s biggest customers, Selfridges and John Lewis. And yet, Aquascutum’s seasonal runway offering paints an alarming picture. For Spring/Summer 2012, Aquascutum showed a mere five dresses. Compare this to Burberry’s ten and Mulberry’s fourteen. Dresses sell. Dresses are also what celebrities are most likely to wear to events where they are heavily photographed. Furthermore, dresses change so dramatically every six months that ardent brand fans buy again each season. A slight adjustment to a trenchcoat does not encourage a customer to make a seasonal update.
THE WRONG TRENDS
The heritage trend remains extremely powerful. Our data shows that the sentiment and volume of conversation around heritage has remained steady over the course of the last twelve months. Furthermore, Burberry’s success has hardly been a secret. Why, then, have Aquascutum been sending out sleek sport-luxe looks when they are so perfectly positioned to capitalize on the heritage trend? Designer Joanna Sykes has won rave reviews from the fashion press for her design sensibilities. But where is Aquascutum’s unique selling proposition? Clearly, the brand’s trump card is its British heritage, which was left unplayed. In the last year, we’ve seen massive global attention focused on the British Royal family, with the wedding of Prince William and Kate Middleton followed by the Queen’s Diamond Jubilee. This was a prime opportunity for Aquascutum to play up its British military history, but the brand missed a trick.
POOR CUSTOMER ENGAGEMENT
These days, for any brand, social media isn’t a “Do-we-or-don’t-we?” decision. It’s more like “Do or die.” Aquascutum were late to the game and although the brand managed to grow its social media fanbase during London Fashion Week last February, it was too little too late. Indeed, the brand only got round to launching a Facebook page in August 2011 and with only 338 followers, the page was later abandoned. Meanwhile, a Facebook page dedicated to Asia, the brand’s biggest market, only has 1,527 followers and a page for Aquascutum Golf has a mere 1,585 followers. Aquascutum joined Twitter at the end of January, just before London Fashion Week. But in the eight months since then, the brand has only tweeted 171 times. A poor show from their social team, indeed.
The visual merchandising on Aquascutum’s website has been equally unengaging. Our data shows that site content has been far too static. For example, last year, from October until December, the homepage featured the same image: a still from Tinker Tailor Soldier Spy promoting an Aquascutum trench that was featured in the film.
Taking a step back, it’s undoubtedly true that the biggest challenge facing Aquascutum was not owning royalty rights in Asia, a lucrative luxury market which has served other British heritage brands, like Burberry, so well. But only with the right product, pricing and customer engagement strategies would Aquascutum have been able leverage this opportunity successfully.
Here’s to hoping they shape up, before they’re shipped out altogether.
Monday, August 27, 2012
Why Fashion Bloggers Need Each Other
"Whether it's Google or Apple or free software, we have fantastic competitors and it keeps us going." - Bill Gates
Bloggers are no different from a small business or a start-up, this is a career that requires a leap of faith and belief in his
own ideas. But what sets blogs apart is that, although other small publications all hope to gain notoriety, can be (and often is)
is only one hundred percent - and jump alone is fear.
Moreover, in an industry that now feels saturated and marginalized (where everyone and their mother is a blogger, but a few are
taken seriously), you can still feel isolated. Blogging is largely a singular practice, is behind a computer screen at home - even
if you can talk to thousands of readers, the act of creating and maintaining a blog can sometimes feel bad comfortable and
kidnapped.
So while you should analyze the blogosphere for better competition yourself, you must also use each other as friends, confidants
and advisers, as photographers, as business partners, social media known as technical support, digital designers, and most
importantly, as a team. Other bloggers are experiencing the same feelings that you can feel, after all.
In addition to the blogs to continue as an industry (and not just as an individual star class), the community needs to come
together, if you live in Maine, Nebraska, North Carolina, or New York, to maintain standards of practice and ethics, like other
sectors, such as journalism do.
An industry that could be an interesting comparison for blogs is the beginning of the film industry in the 1920s. Originally
formed by a group of variables cloth operators, actors, directors, independent groups, etc. gathered in the nascent industry to
work together, eventually syndicated and discovered that the film industry is gainful employment creation is one. Although I do
not mean that bloggers should organize (now or in the future), I think the method of membership as a collective force as a
sorority or fraternity is an interesting way to see the industry fashion blogs.
Another reason that bloggers need the other to do, as the quote from Bill Gates noted, the idea that the best competition pushes
to improve. Like other push the limits, you must constantly strive to develop and improve these limits, and create their own
identity in the field. Progress is progress, even if someone else in your industry. We should applaud the outputs of support and
use them as examples, yes, it can be a career.
And finally, bloggers seek a sense of openness, as a democratic approach to be fashionable and be "real" and that constructive
criticism should play a role in all this. Sending an email does not take long, but the opening of negotiations on topics of
analysis in the field of fashion blogs is required for mounting and forward.
Remember that confidence is overrated. This is not serious do not know what will happen in fashion blogs. But sometimes, you have
a community can do just that much better.
==============================================================================================================================
Bloggers are no different from a small business or a start-up, this is a career that requires a leap of faith and belief in his
own ideas. But what sets blogs apart is that, although other small publications all hope to gain notoriety, can be (and often is)
is only one hundred percent - and jump alone is fear.
Moreover, in an industry that now feels saturated and marginalized (where everyone and their mother is a blogger, but a few are
taken seriously), you can still feel isolated. Blogging is largely a singular practice, is behind a computer screen at home - even
if you can talk to thousands of readers, the act of creating and maintaining a blog can sometimes feel bad comfortable and
kidnapped.
So while you should analyze the blogosphere for better competition yourself, you must also use each other as friends, confidants
and advisers, as photographers, as business partners, social media known as technical support, digital designers, and most
importantly, as a team. Other bloggers are experiencing the same feelings that you can feel, after all.
In addition to the blogs to continue as an industry (and not just as an individual star class), the community needs to come
together, if you live in Maine, Nebraska, North Carolina, or New York, to maintain standards of practice and ethics, like other
sectors, such as journalism do.
An industry that could be an interesting comparison for blogs is the beginning of the film industry in the 1920s. Originally
formed by a group of variables cloth operators, actors, directors, independent groups, etc. gathered in the nascent industry to
work together, eventually syndicated and discovered that the film industry is gainful employment creation is one. Although I do
not mean that bloggers should organize (now or in the future), I think the method of membership as a collective force as a
sorority or fraternity is an interesting way to see the industry fashion blogs.
Another reason that bloggers need the other to do, as the quote from Bill Gates noted, the idea that the best competition pushes
to improve. Like other push the limits, you must constantly strive to develop and improve these limits, and create their own
identity in the field. Progress is progress, even if someone else in your industry. We should applaud the outputs of support and
use them as examples, yes, it can be a career.
And finally, bloggers seek a sense of openness, as a democratic approach to be fashionable and be "real" and that constructive
criticism should play a role in all this. Sending an email does not take long, but the opening of negotiations on topics of
analysis in the field of fashion blogs is required for mounting and forward.
Remember that confidence is overrated. This is not serious do not know what will happen in fashion blogs. But sometimes, you have
a community can do just that much better.
==============================================================================================================================
CARLY RAE JEPSEN LOOKS HER AGE ON FASHION CANADA COVER
Stunning! That’s the only word we can use to describe Carly Rae Jepsen on the cover of Fashion Canada. While CRJ is adorbs, she
dresses much younger than her 26 years, with her platform sneakers and high-waisted dresses. We love her, but her wardrobe is too
young. On the cover of the October issue of the mag, CRJ mixes prints – green snakeskin with leopard print heels- which is a
highly sophisticated fashion move. The result is just gorgeous.
More of this please, Carly! Her stylist and/or the mag’s fashion director done good.
Jepsen, who is super fair with creamy, porcelain skin, could use a teeny bit of bronzy shimmer or glow on those shapely gams. But
overall, she looks positively beautiful with her brown waves. Paired with her signature, heavy bangs and peachy makeup, her hair
calls attention to her baby blues. The mix of wavy and straight textures plays up her peepers. Doesn’t she look like the lovely
Jessica Biel?
Seriously, this is the best that the ‘Call Me Maybe’ singer has ever looked since her ascent to fame on the back of summer 2012
′s biggest hit. If she keeps going this route and dressing like this, she will certainly become a fashion plate and her look will
be envied, copied and written about in all the women’s rags.
Looking good, CRJ! No, make that looking uh-mazing!
The singer tweeted the photo, along with her excitement at being on the cover of a mag in her native country. She posted:
“Thrilled to share that I’m on the October cover of @FashionCanada magazine!!!”
dresses much younger than her 26 years, with her platform sneakers and high-waisted dresses. We love her, but her wardrobe is too
young. On the cover of the October issue of the mag, CRJ mixes prints – green snakeskin with leopard print heels- which is a
highly sophisticated fashion move. The result is just gorgeous.
More of this please, Carly! Her stylist and/or the mag’s fashion director done good.
Jepsen, who is super fair with creamy, porcelain skin, could use a teeny bit of bronzy shimmer or glow on those shapely gams. But
overall, she looks positively beautiful with her brown waves. Paired with her signature, heavy bangs and peachy makeup, her hair
calls attention to her baby blues. The mix of wavy and straight textures plays up her peepers. Doesn’t she look like the lovely
Jessica Biel?
Seriously, this is the best that the ‘Call Me Maybe’ singer has ever looked since her ascent to fame on the back of summer 2012
′s biggest hit. If she keeps going this route and dressing like this, she will certainly become a fashion plate and her look will
be envied, copied and written about in all the women’s rags.
Looking good, CRJ! No, make that looking uh-mazing!
The singer tweeted the photo, along with her excitement at being on the cover of a mag in her native country. She posted:
“Thrilled to share that I’m on the October cover of @FashionCanada magazine!!!”
KOUNTOURE, FASHION DIRECTOR, POP
"My mother and my father is Greek. I grew up bilingual, German and Greek and began to speak English at school in Munich, 5th year.
But I moved to London from Germany they actually came here from Los Angeles. My best friend moved to Los Angeles when he was
sixteen, and finally I moved too. But for me, I felt a bit like The Truman Show. I love Los Angeles, but for fashion forward Los
Angeles, who had worked for Jil Sander in the German press office, as Raf [Simons] began-LA was so focused on celebrity ... I was
in Pop three years ago, before that, spent three years in QVEST. I like to be in a magazine.
Peter Gray, my roommate just got a haircut. He lives more or less in New York, but I feel very lucky that when there is a few
days, I I do to force a haircut. I used to have very long until a year ago and since then it has had its ups and over and over.
Now I go to the beach in Greece, so I wanted to cut it. My boyfriend wants to cut the hair of a child, he thought it would be nice
to me. But I'm a tomboy so I feel as if we removed this way, I do not feel feminine.
My roots, I dyed. I used to dye the tips. I think they call it a sweep: bleach is painted poses at the ends only. I think I'm
going to do but look really Greek. The roots should always be your natural color, but if you keep the light ends, perhaps
something to polish every six months. I'm very lazy, I wash with regular shampoo. Currently, I like the most economical way, which
mocks my roommates: Aussie Mega. It's £ 3! And I use any conditioner I left home.
I had to learn a beauty regimen, because my skin is very unclear, and smoked up to two years. (Thanks, Allen Carr's book! Worked
for me.) And now I'm going to see this woman in London, Debbie Costello. It is up artist, and it is magic. It is the first time I
went to that was able to contact, get control of my buttons to make it easier to manage. He gave me a system that I do, but it's
quite simple: I use a gel cleanser environment, an exciting brand of South Africa. I do it with my Clarisonic incredible,
incredible. In the morning, after cleansing, I use the AVST Hydrating Toner also Approx. Not quite dry on my skin. So I set
Phloretin CF Skinceuticals gel and two drops. And then I put my moisturizer on: Middle AVST Vitamin A. You can go higher doses of
vitamin A. I do not know much, I totally trust blindly Debbie. It changed my life, I did not take hormones or any of these things,
and any stylist who had preceded him had touched my skin. If you can go with it, go.
Before leaving, I apply Heliocare SPF 50 every day. Debbie told me is that when the use of vitamin A, your skin is more sensitive
to the sun. And this is what many fashion editors I met who are above 40 always say swear by putting on sunscreen. I, being half
Greek, I never used to be everywhere. But this time, I love it when you put it on, do not make your skin white. I had so many
before. And with that, I'm ready. Also, just like 15 pounds.
At night, I use Sebuwash environment, which is more uncertain for the skin, which is dry enough. I'm new toner cartridge, if I
have a button I tapped on the environment With Alpha toner. It's hard, but it's good for when you have a place. Then, a few drops
of serum Skinceuticals retexturing activator. And finally, vitamin A cream. I did not use any eye cream Debbie always said that I
did not need at the moment.
Cleaning the body: I do twice a week. I had to learn. I love Laura Mercier Pistachio Cream Scrub. It's amazing, is not aggressive,
and leaves her smooth body. Korres and use lotion. O La Roche-Posay, which I love because it has no smell.
In terms of makeup, do not wear foundation. Somehow, I feel that my skin is blocked, even though I'm sure it does not. But I use
eyeliner MAC Powerpoint eyeliner in the industry. I love, which is a mixture of black and gray. If I go black, I look very
"Cleopatra", so try not to go too dark with eyes. And then I put on my mascara. Currently, I absolutely love what they Giorgio
Armani: Eyes to Kill. I want to give my my olive skin a bit of color with a blush bronzer called gold dust for Tom Ford. I love
Tom Ford [makeup]. In addition, the lip gloss is amazing. When I put something on my lips, yes, it's almost like having nothing.
For perfume, I'm really in Giorgio Armani and Tom Ford. Unfortunately, I think Tom Ford stopped producting this: Black Orchid
Voile de Fleur. It is as if my treasure for special occasions. And I really, really like Armani Prive Bois D'Incense. I say it
smells like church. My friend, who I love brand is Armani Prive Oranger Alhambra. He lives in Italy, and when I miss it, I have
one to. I've been in long distance relationships my whole life. '
But I moved to London from Germany they actually came here from Los Angeles. My best friend moved to Los Angeles when he was
sixteen, and finally I moved too. But for me, I felt a bit like The Truman Show. I love Los Angeles, but for fashion forward Los
Angeles, who had worked for Jil Sander in the German press office, as Raf [Simons] began-LA was so focused on celebrity ... I was
in Pop three years ago, before that, spent three years in QVEST. I like to be in a magazine.
Peter Gray, my roommate just got a haircut. He lives more or less in New York, but I feel very lucky that when there is a few
days, I I do to force a haircut. I used to have very long until a year ago and since then it has had its ups and over and over.
Now I go to the beach in Greece, so I wanted to cut it. My boyfriend wants to cut the hair of a child, he thought it would be nice
to me. But I'm a tomboy so I feel as if we removed this way, I do not feel feminine.
My roots, I dyed. I used to dye the tips. I think they call it a sweep: bleach is painted poses at the ends only. I think I'm
going to do but look really Greek. The roots should always be your natural color, but if you keep the light ends, perhaps
something to polish every six months. I'm very lazy, I wash with regular shampoo. Currently, I like the most economical way, which
mocks my roommates: Aussie Mega. It's £ 3! And I use any conditioner I left home.
I had to learn a beauty regimen, because my skin is very unclear, and smoked up to two years. (Thanks, Allen Carr's book! Worked
for me.) And now I'm going to see this woman in London, Debbie Costello. It is up artist, and it is magic. It is the first time I
went to that was able to contact, get control of my buttons to make it easier to manage. He gave me a system that I do, but it's
quite simple: I use a gel cleanser environment, an exciting brand of South Africa. I do it with my Clarisonic incredible,
incredible. In the morning, after cleansing, I use the AVST Hydrating Toner also Approx. Not quite dry on my skin. So I set
Phloretin CF Skinceuticals gel and two drops. And then I put my moisturizer on: Middle AVST Vitamin A. You can go higher doses of
vitamin A. I do not know much, I totally trust blindly Debbie. It changed my life, I did not take hormones or any of these things,
and any stylist who had preceded him had touched my skin. If you can go with it, go.
Before leaving, I apply Heliocare SPF 50 every day. Debbie told me is that when the use of vitamin A, your skin is more sensitive
to the sun. And this is what many fashion editors I met who are above 40 always say swear by putting on sunscreen. I, being half
Greek, I never used to be everywhere. But this time, I love it when you put it on, do not make your skin white. I had so many
before. And with that, I'm ready. Also, just like 15 pounds.
At night, I use Sebuwash environment, which is more uncertain for the skin, which is dry enough. I'm new toner cartridge, if I
have a button I tapped on the environment With Alpha toner. It's hard, but it's good for when you have a place. Then, a few drops
of serum Skinceuticals retexturing activator. And finally, vitamin A cream. I did not use any eye cream Debbie always said that I
did not need at the moment.
Cleaning the body: I do twice a week. I had to learn. I love Laura Mercier Pistachio Cream Scrub. It's amazing, is not aggressive,
and leaves her smooth body. Korres and use lotion. O La Roche-Posay, which I love because it has no smell.
In terms of makeup, do not wear foundation. Somehow, I feel that my skin is blocked, even though I'm sure it does not. But I use
eyeliner MAC Powerpoint eyeliner in the industry. I love, which is a mixture of black and gray. If I go black, I look very
"Cleopatra", so try not to go too dark with eyes. And then I put on my mascara. Currently, I absolutely love what they Giorgio
Armani: Eyes to Kill. I want to give my my olive skin a bit of color with a blush bronzer called gold dust for Tom Ford. I love
Tom Ford [makeup]. In addition, the lip gloss is amazing. When I put something on my lips, yes, it's almost like having nothing.
For perfume, I'm really in Giorgio Armani and Tom Ford. Unfortunately, I think Tom Ford stopped producting this: Black Orchid
Voile de Fleur. It is as if my treasure for special occasions. And I really, really like Armani Prive Bois D'Incense. I say it
smells like church. My friend, who I love brand is Armani Prive Oranger Alhambra. He lives in Italy, and when I miss it, I have
one to. I've been in long distance relationships my whole life. '
Friday, August 24, 2012
The N.F.L. Markets to Fashion Fans
The week after Labor Day is important for different crowds for different reasons. This marks the beginning of the football season for fans of professional sports and fashion for sartorially smart season. Although the gateway field and football could not be more clear, sometimes overlapping fans.
The National Football League is hoping to appeal to fans of both fashion and pro football with its revamped women’s apparel line. A robust ad campaign, styled by Tiina Laakkonen, a regular contributor to T Magazine and Vogue Japan, and photographed by Daniel Jackson, who has shot for Teen Vogue and i-D Magazine, will accompany the new platform. Dubbed “It’s My Team,” the campaign features 20 women with various lifestyles and backgrounds wearing N.F.L. and designer apparel. The former Secretary of State Condoleezza Rice, the socialite and jewelry designer Melania Trump, the Olympic women’s tennis champion Serena Williams, D.J. Kiss and the sportscaster Melissa Stark are among the participants.
Though women account for 45 percent of the league’s overall fan base, according to the league, this new campaign is the first of its stature to focus on the female consumer. D.J. Kiss, who wore a black and gold manicure to the shoot as a tribute to the New Orleans Saints, say she believes it’s a sound marketing strategy. “It’s smart that the N.F.L. is starting to cater to the many women out there who want to show their team spirit,” she said. “My girlfriends are bigger football fans than most guys I know.”
The apparel is also decidedly more stylish than past seasons with pieces like a Jets-themed contoured blouse with a plunging back ($125) and distressed leather boots with the Dallas Cowboys logo ($360). The many form-fitting tees ($30) seem earmarked for “the modern woman-on-the-go who wants to look chic and still sporty,” Ms. Trump said.
Ms. Stark, a fan of the Baltimore Ravens, noted that the collection is both fashion-forward and functional. “After spending so many seasons on the sidelines of N.F.L. games, I know first hand that while wanting to be fashionable, you need to dress warmly because it can be brutally cold,” she said. “My feet were always the coldest part of my body so I love wearing the Cuce fur boots to keep warm.”
Most of the offerings like off-shoulder sweatshirts with the N.F.L. logo ($70) and backless halter tops ($76) strike the balance between sporty and sophisticated. Feather earrings ($10), color-rich satchels ($170) and espadrille wedges ($70), however, still miss the mark.
It’s not the first time the fashion and sports worlds have collided. In July, The Council of Fashion Designers of America and the Mets collaborated on a clothing line to commemorate their 50th anniversaries.
Georgina Chapman, a designer for Marchesa, is designing a limited-edition T-shirt for the N.F.L., which is to be released after Sept. 5 to coincide with the Giants-Cowboys game to open the regular season.
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Thursday, August 23, 2012
Samsung ventures into fashion in South Korea
Maybe a galaxy of smartphones and other consumer products are not sufficient to Samsung. The company has recently ventured into the fashion retail.
One of the subsidiaries of Samsung Cheil Industries has introduced the second South Korean 8ight, a "fast fashion" retailers with men and women clothing, footwear and accessories. "Quick Mode" is a term used to describe the trendy fashion for the masses at affordable prices. Similar brands include H & M and Zara.
For people in their 20s and 30s, the pieces tend rather bizarre and unique because they are created by local designers and students of fashion. You can see more photos on the blog 8ight seconds.
According to China Daily, the company has to develop five stores in South Korea and plans to ports in China until 2014. In addition, if a video teaser on the business's Facebook page is any indication, is an online store on 28 August start.
We wonder whether, as the H & M collection will be gone to work with popular fashion designers, clothes in shop in 8 seconds.
Fashion 2012 In The Street
Fashion In The Street #FITS 2 Day Fashion Event
A high end street festival including boutique shopping, runway fashion shows, and live entertainment in an outdoor setting. I believe what will make this event unique is the location, caliber of designers involved & not to mention the Amazing 100 ft Runway!!
Produced by the City's Top in their field: Green Curtain Events and Benjamin Cottrell Designs.Held In Chicago's West Loop, Washington & Green Street *Just One Block West of Halsted.
Featuring Chicago Designers Borris J. Powell, Calvin Tran & Akira just to name a few. View the full 2-day schedule below:
FASHION SHOW SCHEDULE, produced by Benjamin Cottrell Designs:
Saturday August 25th:
2PM - Stixs & Roses; Caroline Borucki & Heidi Hess
7PM - Calvin Tran
9PM - Borris Powell
Sunday August 26th:
2PM Boutique Show - Trillium, Langford Market
7PM - Rosina-Mae, Kelly Brinn
9PM - AKIRA
Wednesday, August 22, 2012
Immersed in the summertime
Charming, warm, bright summer blossoms surf in the summertime is ecstatic to own such a wonderful time how to spend it?
Tune to yourself a glass of fresh lemonade, wearing one of their favorite skirt, find the outdoor shady tree quietly enjoy
reading, go to the park leisurely scattered step blossoms wearing comfortable sandals, and enjoy doing what you want things, even
if all of these hobbies are not in the house to enjoy the cool air conditioners come, but we do not mind, another interest, from a
different angle, give yourself a wonderful summertime.
This period, and to tell you is simple and casual, but also a kind of fashion, can also be beautiful, oh, enjoy to enjoy it.
Tune to yourself a glass of fresh lemonade, wearing one of their favorite skirt, find the outdoor shady tree quietly enjoy
reading, go to the park leisurely scattered step blossoms wearing comfortable sandals, and enjoy doing what you want things, even
if all of these hobbies are not in the house to enjoy the cool air conditioners come, but we do not mind, another interest, from a
different angle, give yourself a wonderful summertime.
This period, and to tell you is simple and casual, but also a kind of fashion, can also be beautiful, oh, enjoy to enjoy it.
Fashion - 2012 Till The Ending
But the president said the German government for help, you help themselves. In fact, as foodstuffs. Americans are too proud to
take help from others? Once you have thousands of men and women die, so I do not know. You must love bigger pecs and bulging
biceps. But if you focus too much on the chest, you should look not only disproportionate, but lost in the huge fitness benefits
inherent in the formation of the glutes, quadriceps, hamstrings and Achilles tendon including increased total muscle mass the
body, it actually improves the combustion efficiency of calories and fat and improve agility in all sports.
Thousands of birds died and were born without limbs after nesting in ponds irrigation gradient. After the environmental disaster,
government agencies dispose of plans to build a huge drain to carry runoff to the sea. Irrigation continued in mid-1990,
Application for Federal officials did not fulfill its obligation to help get rid of the contaminated water.
ConsiderationsIf your skin is broken, it's not necassary applying salicylic acid, Medline Plus stories. Also avoid applying
salicylic acid for damaged skin, redness, swelling or agitated. Once applied to the skin pores salicylic acid, not covered with
any type of dressing or medical dressing without its explicit rules.
So I thought I should have reinstalled the drivers, because when I did, my system crashed the first time I tried an installation.
The installation could be shortened, not fully established what I needed. I stood, and began simply because my computer freezes
when accessing Display Properties> Options (hook).
One thing I noticed when reviewing the details of the times were RAM. I had to manually set the appropriate time in the BIOS when
I had something I did not when flashed the BIOS. I remember we were out, but I do not change
take help from others? Once you have thousands of men and women die, so I do not know. You must love bigger pecs and bulging
biceps. But if you focus too much on the chest, you should look not only disproportionate, but lost in the huge fitness benefits
inherent in the formation of the glutes, quadriceps, hamstrings and Achilles tendon including increased total muscle mass the
body, it actually improves the combustion efficiency of calories and fat and improve agility in all sports.
Thousands of birds died and were born without limbs after nesting in ponds irrigation gradient. After the environmental disaster,
government agencies dispose of plans to build a huge drain to carry runoff to the sea. Irrigation continued in mid-1990,
Application for Federal officials did not fulfill its obligation to help get rid of the contaminated water.
ConsiderationsIf your skin is broken, it's not necassary applying salicylic acid, Medline Plus stories. Also avoid applying
salicylic acid for damaged skin, redness, swelling or agitated. Once applied to the skin pores salicylic acid, not covered with
any type of dressing or medical dressing without its explicit rules.
So I thought I should have reinstalled the drivers, because when I did, my system crashed the first time I tried an installation.
The installation could be shortened, not fully established what I needed. I stood, and began simply because my computer freezes
when accessing Display Properties> Options (hook).
One thing I noticed when reviewing the details of the times were RAM. I had to manually set the appropriate time in the BIOS when
I had something I did not when flashed the BIOS. I remember we were out, but I do not change
Tuesday, August 21, 2012
Charli XCX Becomes a Fashion Icon, Wants to Duet With Die Antwoord
You can find electro-pop artist Charli XCX in as many fashion spreads as music magazines. The 20-year-old up-and-comer, who's
known for her goth-meets-Robyn style of black velvet ensembles and thick, sky-high platforms, knows how to dress herself and she
takes her roles as both musician and fashion maven very seriously.
"I think fashion, especially in these times with the internet, is really important," Charli tells Spinner. "Fashion magazines push
new music out there just as much as music magazines, I feel."
Even high-end designers have taken a liking to artists, from Lana Del Rey and Azealia Banks performing private fashion parties, to
Karl Lagerfeld taking in Florence Welch as a muse, and as much as Charli is a fan of all of this, she also admits to not caring
too much whether or not people actually get her sense of style.
"I guess I like all this stuff, but at the same time, I don't really care if I'm fashionable, if I'm considered 'on-trend' or and
'it-girl'," says Charli. "Even if the whole world hates it, I'd still wear it and some people do hate it and that's fine because
they're just not on my level. But if you like it then I'm like, 'That's cool. You're cool.'"
The singer's motto, at the end of the day, is to essentially wear what you want to wear, an idea she's also taken and applied to
her music, crafting her unique blend of goth-infused electro-pop. Both visually and musically, she just wants to please herself
and project what's going on in her head.
"When I have enough money, I'm just going to blow it all on visuals and shit like that, which is probably terrible because I'm a
musician, but I just want my stage to look like what my music looks like in my head," she says. In Charli XCX's ideal world, her
stage would be littered with roses and VHS tapes -- a "tornado of roses and love and blackness onstage," as she described. "I just
think of myself as an artist and I want to have a really strong visual."
Part of her image, of course, is the dark edginess and the label of "goth" constantly slapped on her. She doesn't mind that one
either.
"I don't always wear black and I don't wear white makeup, in the stereotypical sense of being a goth," admits Charli. "But I'm
fine if people want to call me one. They always label me 'goth-pop' so I'm not just goth, I'm just some ethereal gangsta shit."
After learning all this Charli's fantasy rap collaboration (Charli grew up wanting to be a rapper) makes a lot of sense both
musically and fashionably.
"My dream collaboration would be Die Antwoord," says Charli. "Because that would just be some serious, freaky shit. Can you just
imagine what I'm like onstage and what they're like onstage? The fucking outfits would be so cool!"
known for her goth-meets-Robyn style of black velvet ensembles and thick, sky-high platforms, knows how to dress herself and she
takes her roles as both musician and fashion maven very seriously.
"I think fashion, especially in these times with the internet, is really important," Charli tells Spinner. "Fashion magazines push
new music out there just as much as music magazines, I feel."
Even high-end designers have taken a liking to artists, from Lana Del Rey and Azealia Banks performing private fashion parties, to
Karl Lagerfeld taking in Florence Welch as a muse, and as much as Charli is a fan of all of this, she also admits to not caring
too much whether or not people actually get her sense of style.
"I guess I like all this stuff, but at the same time, I don't really care if I'm fashionable, if I'm considered 'on-trend' or and
'it-girl'," says Charli. "Even if the whole world hates it, I'd still wear it and some people do hate it and that's fine because
they're just not on my level. But if you like it then I'm like, 'That's cool. You're cool.'"
The singer's motto, at the end of the day, is to essentially wear what you want to wear, an idea she's also taken and applied to
her music, crafting her unique blend of goth-infused electro-pop. Both visually and musically, she just wants to please herself
and project what's going on in her head.
"When I have enough money, I'm just going to blow it all on visuals and shit like that, which is probably terrible because I'm a
musician, but I just want my stage to look like what my music looks like in my head," she says. In Charli XCX's ideal world, her
stage would be littered with roses and VHS tapes -- a "tornado of roses and love and blackness onstage," as she described. "I just
think of myself as an artist and I want to have a really strong visual."
Part of her image, of course, is the dark edginess and the label of "goth" constantly slapped on her. She doesn't mind that one
either.
"I don't always wear black and I don't wear white makeup, in the stereotypical sense of being a goth," admits Charli. "But I'm
fine if people want to call me one. They always label me 'goth-pop' so I'm not just goth, I'm just some ethereal gangsta shit."
After learning all this Charli's fantasy rap collaboration (Charli grew up wanting to be a rapper) makes a lot of sense both
musically and fashionably.
"My dream collaboration would be Die Antwoord," says Charli. "Because that would just be some serious, freaky shit. Can you just
imagine what I'm like onstage and what they're like onstage? The fucking outfits would be so cool!"
Irons heating up for NZ Fashion Week
The garments are being steamed and the catwalks are being shined for the 12th year of New Zealand Fashion Week, and its founder
and designers believe Kiwi fashion wouldn’t be the same without it.
Founder Dame Pieter Stewart says Fashion Week has promoted New Zealand’s fashion industry, which contributes significantly to the
country’s economy.
“Within New Zealand alone the fashion industry creates huge employment and opportunities,” says Stewart.
“When we started out, very few of our designers had shown in a fashion week before and even fewer were exporting seriously.
“Now it’s the norm for new designers to show at Fashion Week and have a reasonable expectation that their brand will develop
both here and overseas.”
When Fashion Week started in 2000, designers had no idea what an international show demanded and had to be trained on how to
participate, says Stewart’s daughter and business partner Myken.
“We really took a plunge in those first few years, both the team at Fashion Week and the designers who showed their collections,
” she says.
“Back then we had to guide the show a lot more because there was no format or blueprint set in place for a fashion week in New
Zealand.
“Now that we’ve set a precedent, we work hard to ensure that designers take centre stage and have the creative freedom to use
Fashion Week as their ultimate global marketing tool.”
Before Fashion Week, New Zealand was without its own designer springboard, but now local talent has been given maximum
international bounce.
Renowned Kiwi designer Trelise Cooper says Fashion Week is her most important marketing vehicle.
“Fashion Week is a fantastic event for the New Zealand fashion industry and a great platform for us to come together and show our
creative edge to both local and international buyers,” she says.
“I cannot imagine the New Zealand fashion scene without the structure of Fashion Week to promote from. It gives me great profile
and allows me to show my collections to a large audience.”
Fashion Week contributes to the New Zealand economy by facilitating export relationships between designers and buyers, as well as
promoting Kiwi tourism.
Yet it is still privately funded and relies solely on corporate sponsorship.
This is something Stewart would like to see change.
“Looking back on Fashion Week I realise just how far the New Zealand fashion industry has come over the past 12 years.
“I believe it is time that something like a fashion council is set up with representation from the industry, the council,
Government and other organisations, to properly strategise future growth for this very high profile industry.”
and designers believe Kiwi fashion wouldn’t be the same without it.
Founder Dame Pieter Stewart says Fashion Week has promoted New Zealand’s fashion industry, which contributes significantly to the
country’s economy.
“Within New Zealand alone the fashion industry creates huge employment and opportunities,” says Stewart.
“When we started out, very few of our designers had shown in a fashion week before and even fewer were exporting seriously.
“Now it’s the norm for new designers to show at Fashion Week and have a reasonable expectation that their brand will develop
both here and overseas.”
When Fashion Week started in 2000, designers had no idea what an international show demanded and had to be trained on how to
participate, says Stewart’s daughter and business partner Myken.
“We really took a plunge in those first few years, both the team at Fashion Week and the designers who showed their collections,
” she says.
“Back then we had to guide the show a lot more because there was no format or blueprint set in place for a fashion week in New
Zealand.
“Now that we’ve set a precedent, we work hard to ensure that designers take centre stage and have the creative freedom to use
Fashion Week as their ultimate global marketing tool.”
Before Fashion Week, New Zealand was without its own designer springboard, but now local talent has been given maximum
international bounce.
Renowned Kiwi designer Trelise Cooper says Fashion Week is her most important marketing vehicle.
“Fashion Week is a fantastic event for the New Zealand fashion industry and a great platform for us to come together and show our
creative edge to both local and international buyers,” she says.
“I cannot imagine the New Zealand fashion scene without the structure of Fashion Week to promote from. It gives me great profile
and allows me to show my collections to a large audience.”
Fashion Week contributes to the New Zealand economy by facilitating export relationships between designers and buyers, as well as
promoting Kiwi tourism.
Yet it is still privately funded and relies solely on corporate sponsorship.
This is something Stewart would like to see change.
“Looking back on Fashion Week I realise just how far the New Zealand fashion industry has come over the past 12 years.
“I believe it is time that something like a fashion council is set up with representation from the industry, the council,
Government and other organisations, to properly strategise future growth for this very high profile industry.”
Monday, August 20, 2012
Five Fierce Plus-Size Fashion Bloggers
In fashion, there is the stereotype that always evaluate fine, but if you have a curvy, carb-loving lady who we are, you know it is sometimes difficult, as we see in the hottest trends of the season with those too Photoshopped, match-thin models. That is why we must, if we like to see women outside of trends sweeping form template "n" size fashion and they violently their own fabulous! Enter five fashion-conscious ladies behind some of our favorite blogs gear style to winding modes plus size. With its incredible sensitivity dress these five beautiful girls blogs will delight readers of any size!
Gabi "Fresh" Gregg came to our attention during the 18 bloggers contributed skimpy bikinis size with confidence, including a number of killer black and white xoJane Fatkini Gallery: 31 Hot Sexy Girls Fat in skimpy swimsuit, the virus was also picked up by Jezebel and always presented on "The Today Show". And attention is certainly deserved, with Gabi organized around one of the best fashion blogs, if you're a size 2 or 12. The origin like Young, Fat and Fabulous known, presents his blog fresh Gabi fabulous personal style is always in fashion, but never follow the rules of style or status quo: "If you fashion, but love you say sick, report A-line skirts, dresses, jeans boot cut wraps, slimming and prints, this is the blog for you. "Well, said Gabi!
Gabi "Fresh" Gregg came to our attention during the 18 bloggers contributed skimpy bikinis size with confidence, including a number of killer black and white xoJane Fatkini Gallery: 31 Hot Sexy Girls Fat in skimpy swimsuit, the virus was also picked up by Jezebel and always presented on "The Today Show". And attention is certainly deserved, with Gabi organized around one of the best fashion blogs, if you're a size 2 or 12. The origin like Young, Fat and Fabulous known, presents his blog fresh Gabi fabulous personal style is always in fashion, but never follow the rules of style or status quo: "If you fashion, but love you say sick, report A-line skirts, dresses, jeans boot cut wraps, slimming and prints, this is the blog for you. "Well, said Gabi!
High end fashion campaign lands Michael Phelps in hot water
Olympic gold medalist Michael Phelps broke the rules of his new campaign ad haute couture. The International Olympic Committee is furiously against the float, because photos of her new Louis Vuitton campaign, via the Internet on 13 August releases. It had been a few days before the 2012 Olympics in London finalized.
Vuitton has his 16th campaign with Olympic swimmer last Thursday August started. The photos are controversial IOC rule 40 - the Olympic athletes prohibits any advertisement for unofficial games participate.
Many Olympic athletes have spoken out against the rule that they should be allowed to determine how their likeness is used during the games. Many athletes feel bad Rule 40 athletes without large development contracts.
The IOC limit advertising to protect their sponsors that make the Olympics possible. The regulation was introduced this year.
Vuitton has his 16th campaign with Olympic swimmer last Thursday August started. The photos are controversial IOC rule 40 - the Olympic athletes prohibits any advertisement for unofficial games participate.
Many Olympic athletes have spoken out against the rule that they should be allowed to determine how their likeness is used during the games. Many athletes feel bad Rule 40 athletes without large development contracts.
The IOC limit advertising to protect their sponsors that make the Olympics possible. The regulation was introduced this year.
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Sunday, August 19, 2012
Fashion weeks in flux
MONTREAL - No one likes to talk about the competition between the fashion weeks in Montreal and Toronto. Only frank courage and
dare to say it exists.
Most players say that Canadian fashion benefit from a solid phase to present the best talent in the country. But some can, should
say at what stage.
Now IMG Canada - a branch of the central global talent management for sports, fashion and entertainment - bought the Fashion Week
in Toronto, which was earlier this year, the World Fashion Week Mastercard renamed with the bulky abbreviation WMCFW.
The purchase, at a price of not made public until now, leads to the question: How will this affect week in Montreal?
Toronto now have access to an extensive international network of IMG - the talent, models, sponsors, - said Joe Mimran, president
of the Fashion Design Council of Canada, Toronto has managed week for 13 years at Robin Kay, who is hired as a consultant IMG.
IMG,. Through its various departments, short fashion week in New York, Berlin, Moscow, Mumbai, Sydney and Tokyo, among other
cities, and provides top models such as Kate Moss, Gisele Bundchen and Jessica Stam and the best athletes and artists
"There is a real need for Canadian talent and - in Toronto, Montreal and Vancouver - in one place," said Mimran of Joe Fresh brain
and founder of Club Monaco. "It was not easy to do,'' he said, citing factors such as government support.
As for Montreal, observers have more questions than answers.
IMG support "him an internationally in Toronto. I'm very happy, Toronto," designer Denis Gagnon, adding that he is not sure what
the effect will be in Montreal.
"It seems that the rules of globalization today," Salvatore Parasuco jeans magnate said in an e-mail. "I hope that we continue to
grow our Canadian identity in the world with him.'' He wondered whether the operation. A good thing in the long run
Jean-François Daviau, co-president of Sensation Mode, the Montreal Fashion Week produces, does not know what the sale will change.
MFW impressive moves to a new neighborhood at the center of contemporary art in Griffintown Arsenal for the next edition and the
appointment of a board of directors this fall.
"We remain focused on our development plan. Things are going well in Montreal. We understand the reality of fashion in Canada,''
he said, explaining that reality has many independent designers, retailers, based in Montreal, and a structure unlike the United
States
"We focus a lot on the local market, to one day export.
"So, this is the ideal place for emerging talent is very important and we are working hard to help them provide a level that one
day they could show the world."
In Toronto, the goals are the same: "Our aim is to promote Canadian talent, showcase their products and expand internationally,''
said Mimran.
Mimran said he hates to think 2 weeks as competing with each other. He noted that the fashion week in Canada will never be as
strong as New York, and New York will never prevail over Paris. "Each week has its own place."
He stressed the schedule strenuous advocates for international catwalks. "But it is so important that every country has its own
slogan.
"It's part of our culture."
In Montreal, Sensation Mode is the largest producer of Fashion Week, with a mandate Liaison Mode Montreal, a trade group. Each
session of the Fashion Week receives about $ 265,000 dollars from the government, part of the budget of the event for $ 1 million
to 1.2 million euros per session. Fashion Week twice a year: to present in September or October, collections for spring and summer
following, and in February or March for the fall lines.
IMG is a private company, the organizers of Fashion Week apply only to owners and developers, Mimran said. He could not give it a
budget for the week, but noted that it is high. It could cost $ 700,000 to build the tabernacle of David Pecaut Square, where the
event is taking place. There is zero government subsidy, he added.
IMG signed as a consultant to the Fashion Design Council of Canada three years ago. This Mercedes-Benz Start Up competition is
aimed at young designers across Canada, built with the price mentoring designers and a show promoted the Fashion Week in Toronto.
Danielle Martin and Pao Lim of Montreal-Martin Lim won the first competition in October 2012 with their line of fall.
"It can be great for Toronto,'' said Martin of the agreement IMG." For designers, it would be nice if a fashion week. I prefer it,
Montreal. "
This season, the husband-wife team is not visible in Toronto, but it shows in Montreal, 4th September. "We can not afford two
fashion week,'' said Martin.
It costs $ 1,500 to show, in Montreal, said Gagnon. These include makeup and hair-time, the music and the track. The tariff
structure in Toronto is a function of many factors, but is set to be the Talent Show, Mimran said.
Gagnon invited his many shows in Toronto, were covered with the cost. "You did not invite me anymore, so I will not," said
Gagnon, who shows in Montreal on 5 September.
Denis Desro, fashion editor of Elle Quebec and Elle Canada, do not think that things will change a lot of IMG.
"Canada is a market for themselves. Do you know more about the IMG market that people before?" Desro requested.
What bothers Desro and the other is the time of the Montreal Fashion Week. It looks week in New York and Toronto International
Film Festival.
"Selecting the greatest designers and buyers in New York,'' said Desro." If Montreal wants to foreign buyers, it is not the right
way. "
Even large clients here Simons, The Bay or Ogilvy, are obliged to be in New York, he said.
Desro asked who and what we do for fashion week. "Only about fashion? Try to get buyers and journalists from outside? If this is
the same time as New York, forget it. Reduce a lot of people who can support Montreal fashion."
Daviau, Sensation Mode, explained that the data were chosen in collaboration with the "middle" - designers, industry and
government. "We need to work with them to ensure success."
Last year, Sensation Mode has all its partners, in order to understand their expectations.
"We want to compare other fashion weeks around the world. We have attempted to identify the strengths of our talents. Reality
designer Montreal, Toronto or Vancouver is like,'' said Daviau.
They came up with a strategic plan. "One conclusion - because fashion often works behind closed doors - is to open with a board of
directors with extensive expertise to a different Boost fashion week again."
Daviau, the question of why there are international buyers and media to Montreal.
"It is trying to find a hidden treasure. This is what we are working on.''
Fashion Week Spring 2013 edition of the Montreal, 4-7 September manages Arsenal, will run in 2020 William Street World MasterCard
Fashion Week on October 22 to 26 at David Pecaut Square, Toronto.
dare to say it exists.
Most players say that Canadian fashion benefit from a solid phase to present the best talent in the country. But some can, should
say at what stage.
Now IMG Canada - a branch of the central global talent management for sports, fashion and entertainment - bought the Fashion Week
in Toronto, which was earlier this year, the World Fashion Week Mastercard renamed with the bulky abbreviation WMCFW.
The purchase, at a price of not made public until now, leads to the question: How will this affect week in Montreal?
Toronto now have access to an extensive international network of IMG - the talent, models, sponsors, - said Joe Mimran, president
of the Fashion Design Council of Canada, Toronto has managed week for 13 years at Robin Kay, who is hired as a consultant IMG.
IMG,. Through its various departments, short fashion week in New York, Berlin, Moscow, Mumbai, Sydney and Tokyo, among other
cities, and provides top models such as Kate Moss, Gisele Bundchen and Jessica Stam and the best athletes and artists
"There is a real need for Canadian talent and - in Toronto, Montreal and Vancouver - in one place," said Mimran of Joe Fresh brain
and founder of Club Monaco. "It was not easy to do,'' he said, citing factors such as government support.
As for Montreal, observers have more questions than answers.
IMG support "him an internationally in Toronto. I'm very happy, Toronto," designer Denis Gagnon, adding that he is not sure what
the effect will be in Montreal.
"It seems that the rules of globalization today," Salvatore Parasuco jeans magnate said in an e-mail. "I hope that we continue to
grow our Canadian identity in the world with him.'' He wondered whether the operation. A good thing in the long run
Jean-François Daviau, co-president of Sensation Mode, the Montreal Fashion Week produces, does not know what the sale will change.
MFW impressive moves to a new neighborhood at the center of contemporary art in Griffintown Arsenal for the next edition and the
appointment of a board of directors this fall.
"We remain focused on our development plan. Things are going well in Montreal. We understand the reality of fashion in Canada,''
he said, explaining that reality has many independent designers, retailers, based in Montreal, and a structure unlike the United
States
"We focus a lot on the local market, to one day export.
"So, this is the ideal place for emerging talent is very important and we are working hard to help them provide a level that one
day they could show the world."
In Toronto, the goals are the same: "Our aim is to promote Canadian talent, showcase their products and expand internationally,''
said Mimran.
Mimran said he hates to think 2 weeks as competing with each other. He noted that the fashion week in Canada will never be as
strong as New York, and New York will never prevail over Paris. "Each week has its own place."
He stressed the schedule strenuous advocates for international catwalks. "But it is so important that every country has its own
slogan.
"It's part of our culture."
In Montreal, Sensation Mode is the largest producer of Fashion Week, with a mandate Liaison Mode Montreal, a trade group. Each
session of the Fashion Week receives about $ 265,000 dollars from the government, part of the budget of the event for $ 1 million
to 1.2 million euros per session. Fashion Week twice a year: to present in September or October, collections for spring and summer
following, and in February or March for the fall lines.
IMG is a private company, the organizers of Fashion Week apply only to owners and developers, Mimran said. He could not give it a
budget for the week, but noted that it is high. It could cost $ 700,000 to build the tabernacle of David Pecaut Square, where the
event is taking place. There is zero government subsidy, he added.
IMG signed as a consultant to the Fashion Design Council of Canada three years ago. This Mercedes-Benz Start Up competition is
aimed at young designers across Canada, built with the price mentoring designers and a show promoted the Fashion Week in Toronto.
Danielle Martin and Pao Lim of Montreal-Martin Lim won the first competition in October 2012 with their line of fall.
"It can be great for Toronto,'' said Martin of the agreement IMG." For designers, it would be nice if a fashion week. I prefer it,
Montreal. "
This season, the husband-wife team is not visible in Toronto, but it shows in Montreal, 4th September. "We can not afford two
fashion week,'' said Martin.
It costs $ 1,500 to show, in Montreal, said Gagnon. These include makeup and hair-time, the music and the track. The tariff
structure in Toronto is a function of many factors, but is set to be the Talent Show, Mimran said.
Gagnon invited his many shows in Toronto, were covered with the cost. "You did not invite me anymore, so I will not," said
Gagnon, who shows in Montreal on 5 September.
Denis Desro, fashion editor of Elle Quebec and Elle Canada, do not think that things will change a lot of IMG.
"Canada is a market for themselves. Do you know more about the IMG market that people before?" Desro requested.
What bothers Desro and the other is the time of the Montreal Fashion Week. It looks week in New York and Toronto International
Film Festival.
"Selecting the greatest designers and buyers in New York,'' said Desro." If Montreal wants to foreign buyers, it is not the right
way. "
Even large clients here Simons, The Bay or Ogilvy, are obliged to be in New York, he said.
Desro asked who and what we do for fashion week. "Only about fashion? Try to get buyers and journalists from outside? If this is
the same time as New York, forget it. Reduce a lot of people who can support Montreal fashion."
Daviau, Sensation Mode, explained that the data were chosen in collaboration with the "middle" - designers, industry and
government. "We need to work with them to ensure success."
Last year, Sensation Mode has all its partners, in order to understand their expectations.
"We want to compare other fashion weeks around the world. We have attempted to identify the strengths of our talents. Reality
designer Montreal, Toronto or Vancouver is like,'' said Daviau.
They came up with a strategic plan. "One conclusion - because fashion often works behind closed doors - is to open with a board of
directors with extensive expertise to a different Boost fashion week again."
Daviau, the question of why there are international buyers and media to Montreal.
"It is trying to find a hidden treasure. This is what we are working on.''
Fashion Week Spring 2013 edition of the Montreal, 4-7 September manages Arsenal, will run in 2020 William Street World MasterCard
Fashion Week on October 22 to 26 at David Pecaut Square, Toronto.
Fashion Week Las Vegas holds designer competition
On August 18, the organizers of Fashion Week Las Vegas held a competition jury for spots at their meeting in February at the
Westin Lake Las Vegas Resort. Competition for "emerging designers" has attracted people from all over the world in various
categories of fashion.
Victoria Thompson flew from Australia to show both the event and the participation of MAGIC clothing trade next week. Victoria was
in the "red carpet" division, but said she did not wear "affordable" in the evening, which is designed for age group 35-45. His
designs have been very popular for weddings and to be the mother of the bride as the bride herself.
View Slideshow: Models for Fashion Week Las Vegas competition
Two of the participants were jewelry designers, and they could not be more different. Hazel Rojas Gonzalez (Gonzalez Hazel line)
produces classic elegant jewelry that is inspired by the natural beauty of his native country, Costa Rica, and integrating hand
crocheted silver as a major design element.
Perla X. Cuellar has a different approach. This California designer takes the “go big” idea to the point where the extravagant
jewelry is the fashion statement, not an accessory. The vintage-inspired works include silver, glass and phosphorescent glow-
beads. She says her work is designed to be worn with just jeans and a T-shirt and grab attention from across the room.
The two brothers who make up F. Wilson Fashion Design create high-couture, elaborate and romantic gowns. F. Wilson is in South
Africa, but taking this opportunity to become known on a wider stage. The pièce de résistance in their show is a gown decorated
with 38,000 hand-installed beads. They say it took them six months to produce it. The gown is pictured in the slide show that
accompanies this article.
Sharlenne Chen, originally from Indonesia, is a California designer who attended the Fashion Institute of Design & Merchandising
in Los Angeles, worked for a while in the production side of a large fashion house, and then struck out on her own. Her gowns are
intended for upscale, contemporary women, and she is particularly interested in attracting Hollywood clients.
The only local Las Vegas designer in the competition was Brittanie Calilan. The two years she spent in graphic design school
heavily influence her aesthetic, and her outfits tend to clean, strong graphic shapes. This was her first public show since
graduation from college, although she had shown in events like Sacramento Fashion Week while she was still in school.
Each of the designers present showed examples of their work on models provided by Fashion Week Las Vegas. The organization also
provided hair and makeup support, with key artist Katrina Stoever being assisted by Amelia Cruz, Giovanna Fregoso, Jossalyn
Bermudes and Lisa J.
Westin Lake Las Vegas Resort. Competition for "emerging designers" has attracted people from all over the world in various
categories of fashion.
Victoria Thompson flew from Australia to show both the event and the participation of MAGIC clothing trade next week. Victoria was
in the "red carpet" division, but said she did not wear "affordable" in the evening, which is designed for age group 35-45. His
designs have been very popular for weddings and to be the mother of the bride as the bride herself.
View Slideshow: Models for Fashion Week Las Vegas competition
Two of the participants were jewelry designers, and they could not be more different. Hazel Rojas Gonzalez (Gonzalez Hazel line)
produces classic elegant jewelry that is inspired by the natural beauty of his native country, Costa Rica, and integrating hand
crocheted silver as a major design element.
Perla X. Cuellar has a different approach. This California designer takes the “go big” idea to the point where the extravagant
jewelry is the fashion statement, not an accessory. The vintage-inspired works include silver, glass and phosphorescent glow-
beads. She says her work is designed to be worn with just jeans and a T-shirt and grab attention from across the room.
The two brothers who make up F. Wilson Fashion Design create high-couture, elaborate and romantic gowns. F. Wilson is in South
Africa, but taking this opportunity to become known on a wider stage. The pièce de résistance in their show is a gown decorated
with 38,000 hand-installed beads. They say it took them six months to produce it. The gown is pictured in the slide show that
accompanies this article.
Sharlenne Chen, originally from Indonesia, is a California designer who attended the Fashion Institute of Design & Merchandising
in Los Angeles, worked for a while in the production side of a large fashion house, and then struck out on her own. Her gowns are
intended for upscale, contemporary women, and she is particularly interested in attracting Hollywood clients.
The only local Las Vegas designer in the competition was Brittanie Calilan. The two years she spent in graphic design school
heavily influence her aesthetic, and her outfits tend to clean, strong graphic shapes. This was her first public show since
graduation from college, although she had shown in events like Sacramento Fashion Week while she was still in school.
Each of the designers present showed examples of their work on models provided by Fashion Week Las Vegas. The organization also
provided hair and makeup support, with key artist Katrina Stoever being assisted by Amelia Cruz, Giovanna Fregoso, Jossalyn
Bermudes and Lisa J.
Saturday, August 18, 2012
girls Converse shoes and it is particularly vans shoes for women is the place to focus stops
It has an old objectives behind the purchase of a pair of shoes for your own benefit. This philosophy is this, if you are looking for the best footwear category only then to discover the best time, like a pair of Vans Shoes On Sale shoes is to buy at night. The reason behind this philosophy is that right now the size of your feet at its maximum. The amount of shoes you buy right now, as a rule is a particular value for your health in all climates and seasons, and resons for the future.
Well! Although sometimes it Keping considering the saying that it would really get into your mind, is the choice of brand, you should prefer or better decorate your feet. And with the variety of brands that were for sale is no doubt that everything would be upside reigining disorder. And you want to fire the Best more confused, you will begin. And when it comes to female, Converse Chuck Taylor Shoes is the range that would be of these ghosts, once they would not with another thing that is not the best to be satisfied. And watch the confusion already solved the biggest brand because they are women's shoes Converse affected American flag.
This brand is known as Vans shoes. Factor, although the Vans shoes are faced with the question that many women around the world. The company in the industry for many years. Long enough, want to say that the power of their great variety of good buys his shoes. And the result is that some are in all some of the customers the most comprehensive color breathtaking forensic training always available to women everywhere. And the presence of the Internet and real investment in these shoes was made easier for women. All you need to do is connect with all women, Vans shoes, going online to run on the best decision on these shoes. And once that is done for all those who will entertain you, it's cheap, usually around two shoe would be possible to meet your style, your personality and set the position. Another company that could really help in deciding their confusion, because Converse Jack Purcell Shoes is the operator of choice for the best pair of shoes boots girl is one of the most Converse shoes. Converse women shoes are the best when it comes to style considerded, shadow, and the sheer number.
A Converse All Star for high-level things for women, womens vans shoes and Converse is the fact that companies use the very deep impression on the minds of these ladies. If it comes in addition to the style of the convenience factor, there is no remaining part of the brand that can meet the needs of women, because the two apartments.
Well! Although sometimes it Keping considering the saying that it would really get into your mind, is the choice of brand, you should prefer or better decorate your feet. And with the variety of brands that were for sale is no doubt that everything would be upside reigining disorder. And you want to fire the Best more confused, you will begin. And when it comes to female, Converse Chuck Taylor Shoes is the range that would be of these ghosts, once they would not with another thing that is not the best to be satisfied. And watch the confusion already solved the biggest brand because they are women's shoes Converse affected American flag.
This brand is known as Vans shoes. Factor, although the Vans shoes are faced with the question that many women around the world. The company in the industry for many years. Long enough, want to say that the power of their great variety of good buys his shoes. And the result is that some are in all some of the customers the most comprehensive color breathtaking forensic training always available to women everywhere. And the presence of the Internet and real investment in these shoes was made easier for women. All you need to do is connect with all women, Vans shoes, going online to run on the best decision on these shoes. And once that is done for all those who will entertain you, it's cheap, usually around two shoe would be possible to meet your style, your personality and set the position. Another company that could really help in deciding their confusion, because Converse Jack Purcell Shoes is the operator of choice for the best pair of shoes boots girl is one of the most Converse shoes. Converse women shoes are the best when it comes to style considerded, shadow, and the sheer number.
A Converse All Star for high-level things for women, womens vans shoes and Converse is the fact that companies use the very deep impression on the minds of these ladies. If it comes in addition to the style of the convenience factor, there is no remaining part of the brand that can meet the needs of women, because the two apartments.
Friday, August 17, 2012
Culture corner: A spy in the house of fashion
A style of a movie franchise, particularly one as bankable as the writer Robert Ludlum The Bourne series is often an exercise in characterization of sewing classes. But while 2007 The Bourne Ultimatum, the more than $ 422m is made at the box office, saw Jason Bourne (Matt Damon) Trade with chic black spy - leather jackets, chunky beige sweater and a lot of changes in outfit - for a sleek look, much less visible, The Bourne Legacy, is now showing in the U.S. and the UK, more fashion-sensitive than its predecessor.
"Matt's character was really peeled the onion," says costume designer Shay Cunliffe British, who worked on two films. To be connected to a switch story of Jason Bourne Aaron Cross (Jeremy Renner), the product of a CIA program, which is chemically improved to an unstoppable killing machine, "we wanted to shake a little, but not to take an entirely different vocabulary." The The result is a refugee in outdoor clothing and elegant practice that probably seep into the cabinets in civilian clothes autumn.Cross summer largely from Canadian specialists Arc'teryx designer whose dress is deep-drawn, micro-couture jackets are designed to "The Light Fantastic, wonderfully warm and waterproof". Function infused fashion was important, Renner, Cunliffe A utility black on black Belstaff jacket, leather, apparently. "His ego in a position to put it, live it and do what I want," but said cotton to perspiration minimize, also plays a role.
Color comes back with a Ralph Lauren Highland green cable-knit sweater from Cross Country Man "result" Agent (Oscar Isaac), born and referencing "Men and limits of solidarity," says Cunliffe. Conversely, as a CIA agent morally questionable hell-bent on capturing the cross, is Eric Byer (Edward Norton) attenuated gray suits by Ermenegildo Zegna and Hugo Boss: "cool and collected, as a young JFK."
As for women's fashion, are cross rescuer researcher Dr. Martha Sheer Ling (Rachel Weisz) who (take Cunliffe screeds removes noise) to high fashion Earnest Sewn dark jeans, a faux font Cotonniers dark camel duffel coat and Rag charcoal and bone zip platform boots, proof, perhaps, that this new chapter in the Bourne series has legs strong enough fashion.
"Matt's character was really peeled the onion," says costume designer Shay Cunliffe British, who worked on two films. To be connected to a switch story of Jason Bourne Aaron Cross (Jeremy Renner), the product of a CIA program, which is chemically improved to an unstoppable killing machine, "we wanted to shake a little, but not to take an entirely different vocabulary." The The result is a refugee in outdoor clothing and elegant practice that probably seep into the cabinets in civilian clothes autumn.Cross summer largely from Canadian specialists Arc'teryx designer whose dress is deep-drawn, micro-couture jackets are designed to "The Light Fantastic, wonderfully warm and waterproof". Function infused fashion was important, Renner, Cunliffe A utility black on black Belstaff jacket, leather, apparently. "His ego in a position to put it, live it and do what I want," but said cotton to perspiration minimize, also plays a role.
Color comes back with a Ralph Lauren Highland green cable-knit sweater from Cross Country Man "result" Agent (Oscar Isaac), born and referencing "Men and limits of solidarity," says Cunliffe. Conversely, as a CIA agent morally questionable hell-bent on capturing the cross, is Eric Byer (Edward Norton) attenuated gray suits by Ermenegildo Zegna and Hugo Boss: "cool and collected, as a young JFK."
As for women's fashion, are cross rescuer researcher Dr. Martha Sheer Ling (Rachel Weisz) who (take Cunliffe screeds removes noise) to high fashion Earnest Sewn dark jeans, a faux font Cotonniers dark camel duffel coat and Rag charcoal and bone zip platform boots, proof, perhaps, that this new chapter in the Bourne series has legs strong enough fashion.
Fashion shows and their backstage banter
TOI brings chaos, camaraderie and the madness behind the scenes at the recent Couture Week 2012 e CCP Delhi
We have done behind the scenes, Shantanu-Nikhil show one hour before the 4 th day of the 2012 CCP Delhi Couture Week It was like being in heaven makeup, with hair extensions hanging with models obtained their hair or make-up with almost all of the 29 jobs at all times and the constant noise, the lacquer is. Except that every time someone would have a few minutes time to scream at anyone in particular, but that looked like a great tradition of the stage, just to keep time.
Three hours of makeup
But there was a method to this madness. No one was someone else so everybody knew what they were doing. Mickey Contractor, director, artistic, MAC, told us: .. "The artist touches make a demo for the team in which they take notes on this thing called face painting This is a special paper for makeup brands to make them, and a list of all the products are used, so that, before the show, they know exactly what to do. "
And while the show was starting at 19:00 clock, makeup artists and Mickey Sonic Sarwate, taken together with their team (20 and 12 makeup salon professionals with 3 assists) to work the hours before.
The Green Room
Models of the green room and makeup room flickered, apparently none of their gigantic hairstyles. While getting her makeup done, we saw the model Sapna Kumar and SMS games on their mobile phones. Another reading Meluha the immortals, and another sang to music on their mobile phones. Before they enter the garment, it must be done with hair and makeup. Inside the green room, each model has an assistant who helps him in clothing, jewelry and shoes to get. They all have one station each, with their name, image, while the hardware with this particular piece of clothing, and details of all that glue on paper to put the mirror writing.
But the most important activity of the green room looked like "steam" of clothing, where each assistant was treating the garment as gently as possible.
Between the creator
At about 6:30 clock, designer Nikhil Mehra came in hair and makeup area to see the artists and models. He went from one job to another, fix something, something else has commented, if they ask or know that Mickey was working and in the midst of it all suddenly somebody in a birthday song for Sonic, quickly and enthusiastically to each candidate in.
After a while, we saw model Krishna Somani touch her makeup, and asked how often models of Mickey. "You do not really, but sometimes some parts with a constant sore makeup, so do not hesitate models themselves, if they do it themselves, it will hurt less. It's not a problem . And sometimes girls like cheating. If it looks very bare, just before going on the ramp, they apply a little lipstick. But they never get away with it, "he said laughing.
And just when she and models for the show finished, they went to Manish Malhotra show each and asked for the birthday child and finding their jobs. When we asked Mickey if he gets more to see any show at this rate, he laughed heartily.
We have done behind the scenes, Shantanu-Nikhil show one hour before the 4 th day of the 2012 CCP Delhi Couture Week It was like being in heaven makeup, with hair extensions hanging with models obtained their hair or make-up with almost all of the 29 jobs at all times and the constant noise, the lacquer is. Except that every time someone would have a few minutes time to scream at anyone in particular, but that looked like a great tradition of the stage, just to keep time.
Three hours of makeup
But there was a method to this madness. No one was someone else so everybody knew what they were doing. Mickey Contractor, director, artistic, MAC, told us: .. "The artist touches make a demo for the team in which they take notes on this thing called face painting This is a special paper for makeup brands to make them, and a list of all the products are used, so that, before the show, they know exactly what to do. "
And while the show was starting at 19:00 clock, makeup artists and Mickey Sonic Sarwate, taken together with their team (20 and 12 makeup salon professionals with 3 assists) to work the hours before.
The Green Room
Models of the green room and makeup room flickered, apparently none of their gigantic hairstyles. While getting her makeup done, we saw the model Sapna Kumar and SMS games on their mobile phones. Another reading Meluha the immortals, and another sang to music on their mobile phones. Before they enter the garment, it must be done with hair and makeup. Inside the green room, each model has an assistant who helps him in clothing, jewelry and shoes to get. They all have one station each, with their name, image, while the hardware with this particular piece of clothing, and details of all that glue on paper to put the mirror writing.
But the most important activity of the green room looked like "steam" of clothing, where each assistant was treating the garment as gently as possible.
Between the creator
At about 6:30 clock, designer Nikhil Mehra came in hair and makeup area to see the artists and models. He went from one job to another, fix something, something else has commented, if they ask or know that Mickey was working and in the midst of it all suddenly somebody in a birthday song for Sonic, quickly and enthusiastically to each candidate in.
After a while, we saw model Krishna Somani touch her makeup, and asked how often models of Mickey. "You do not really, but sometimes some parts with a constant sore makeup, so do not hesitate models themselves, if they do it themselves, it will hurt less. It's not a problem . And sometimes girls like cheating. If it looks very bare, just before going on the ramp, they apply a little lipstick. But they never get away with it, "he said laughing.
And just when she and models for the show finished, they went to Manish Malhotra show each and asked for the birthday child and finding their jobs. When we asked Mickey if he gets more to see any show at this rate, he laughed heartily.
Thursday, August 16, 2012
draw fashion designers' eyes
NEW YORK - Julia Sandler dresses in the latest $ 650 $ 400 female clothing and shoes for fashion house Lanvin in Paris. Julia is 3
His mother said she disguises her daughter Dara Sandler in the latest fashions, because Julia is a mirror image of her - even if
her daughter can not explain the name of the designer, let alone pay for their clothes.
"I prefer my daughter just the way I dress," says 33-year-old Manhattan native who spent $ 10,000 for the summer wardrobe for her
daughter. She plans to spend several thousand dollars more fall for that.
Top fashion designers are growing more costly misfire for the infant population reaching more profitable. This fall, Oscar de la
Renta, Dolce & Gabbana, Marni started and collections for the thumbnail. Luxury stores Nordstrom and Bergdorf Goodman are
expanding areas of their children, to make room for new arrivals, many of them with a higher price tag. Gucci opened late last
year, has created a collection to life for children two years ago, a shop of his first child women on Fifth Avenue in Manhattan.
Some houses designers like Oscar de la Renta and Marni say they are careful to keep the right clothes for children. But there are
many miniature versions of adults who look for their aggressive pricing and sophisticated styles with a frown.
U.S. households should spend on average $ 688 to equip their children to school, says part of the National Retail Federation, the
consumables such as pens and notebooks.
This is especially families. Some are inflated $ 795 Gucci bags or $ 1.090 on leopard coat from Lanvin to spend.
Sasha Charnin Morrison, fashion director at Us Weekly magazine, admits that some of the clothes are outrageous prices. But, she
says things like Gucci Sneakers $ 200 for her children happy.
"They are a same message from you. They are a reflection of who you are, if you want a very stylized, then make sure that your
children are children who are best dressed," she said. Are
Critics say the trend favors elitism.
"This creates a class system of haves and have-nots," says Dr. Alan Hilfer, director of psychology at Maimonides Medical Center in
New York. "It creates a culture of envy."
Five years ago, bear children, high-end business, which was dominated by a few big designers such as Ralph Lauren, Burberry and
Christian Dior. But the recent influx of others is the latest sign that wealthy consumers have returned there to show off the
recession. And as the rich feel more comfortable spending again, they want their children to increasingly reflect.
This is a "mini-me" phenomenon, says Robert Burke, a fashion consultant in New York. "It feels good. It's like one for me and one
for you," he said. The trend is not confined to Manhattan or Beverly Hills, but will happen in other big cities like Boston and
Chicago, he said. Sales of designer clothing for children are also strong in the seaside resorts, where to swarm pensioners tend
to live their grandchildren, he said.
Sales of luxury women's children represent only a fraction of, or slightly more than 3 percent of the $ 34 billion market, but it
is always faster than the rest of the children's wear and clothing market, according to NPD Group Inc., a market research company.
For the past 12 months ended in May, sales of children's clothing increased by 4 percent, with the high-end component is 7
percent, according to latest data from NPD. Compared with an increase of 3 percent for the apparel market in general.
Designer, looking for more growth, are now looking at children's clothing as another opportunity to deepen their relationship with
their customers and to reach out to new ones.
The designers are household income of at least $ 350,000, said Marshal Cohen, chief industry analyst at NPD. This is roughly seven
times the median household income in the U.S. of $ 49 445th
Many of the creators of the new entries are more expensive than some of the more established brands like Ralph Lauren. Ralph
Lauren cotton shirts for boys are priced at $ 59th In comparison, Dolce & Gabbana plaid shirts for boys are $ 190. Flower girl
dresses are about $ 500.
Nordstrom, with designer clothes were for children in a few names such as Burberry and Ralph Lauren is limited, adding a number of
collections for children from the likes of Marni, Marc Jacobs and Stella McCartney.
Neiman Marcus Group, Bergdorf Goodman in Manhattan recently, his extended wear department of children by a third party to make
more room for new lines as Gucci and Oscar de la Renta to pay. For fall, the prices range from $ 4 to $ 5,200 for hair bows for an
exclusively Christian Dior by hand silk evening dress in France.
"We are definitely growing," said Andrew Mandell, vice president and managing director of Bergdorf Goodman division of home goods
and children's clothing. "That's a whole new realm. And if you have the fashion of our customers before they eat it."
Colleen Sherin, fashion director at Saks Fifth Avenue, says that both parents and grandparents are willing to spend the "unique
and special items of fashion." They just are not looking for the basics. "
The biggest trend is the creation of independent designers stores for children, said Faith Hope Consolo, who heads the retail
leasing and marketing at Prudential Douglas Elliman.
In the footsteps of Gucci, Giorgio Armani Italian fashion house will fall this year, opens its first store in the U.S. on children
in Manhattan's Upper East Side. Armani has directed his activities for children in the United States in 2009.The Armani store, the
newborns to teenagers, will feature items from $ 50 to $ 500 price, said spokesman Christian Langbein Armani.
Some parents also say they are crazy mix of commercial travel, Gap or other less expensive stores, but you can find in the
designer clothes as a confidence booster.
"I truly believe that if you like these clothes, they feel better about themselves," said Sandler, who shops for children's wear
expensive female, and Barneys New York clothing stores in New York City called Women Edition, now article of clothing for children
Designers .
Manhattan resident Kelly Mallon, 39, said she was proud that her 9-year-old daughter Madeleine has developed its own sense of
fashion.
"I look like my child is well dressed. It makes me happy. It makes them happy," said Mallon, who called his daughter in the
accessories of the Italian designer Missoni tops and designer of Milly Milly years online children's minister instead. "It is No
little girl dress-up in place. It is made in their own clothes for them. "
His mother said she disguises her daughter Dara Sandler in the latest fashions, because Julia is a mirror image of her - even if
her daughter can not explain the name of the designer, let alone pay for their clothes.
"I prefer my daughter just the way I dress," says 33-year-old Manhattan native who spent $ 10,000 for the summer wardrobe for her
daughter. She plans to spend several thousand dollars more fall for that.
Top fashion designers are growing more costly misfire for the infant population reaching more profitable. This fall, Oscar de la
Renta, Dolce & Gabbana, Marni started and collections for the thumbnail. Luxury stores Nordstrom and Bergdorf Goodman are
expanding areas of their children, to make room for new arrivals, many of them with a higher price tag. Gucci opened late last
year, has created a collection to life for children two years ago, a shop of his first child women on Fifth Avenue in Manhattan.
Some houses designers like Oscar de la Renta and Marni say they are careful to keep the right clothes for children. But there are
many miniature versions of adults who look for their aggressive pricing and sophisticated styles with a frown.
U.S. households should spend on average $ 688 to equip their children to school, says part of the National Retail Federation, the
consumables such as pens and notebooks.
This is especially families. Some are inflated $ 795 Gucci bags or $ 1.090 on leopard coat from Lanvin to spend.
Sasha Charnin Morrison, fashion director at Us Weekly magazine, admits that some of the clothes are outrageous prices. But, she
says things like Gucci Sneakers $ 200 for her children happy.
"They are a same message from you. They are a reflection of who you are, if you want a very stylized, then make sure that your
children are children who are best dressed," she said. Are
Critics say the trend favors elitism.
"This creates a class system of haves and have-nots," says Dr. Alan Hilfer, director of psychology at Maimonides Medical Center in
New York. "It creates a culture of envy."
Five years ago, bear children, high-end business, which was dominated by a few big designers such as Ralph Lauren, Burberry and
Christian Dior. But the recent influx of others is the latest sign that wealthy consumers have returned there to show off the
recession. And as the rich feel more comfortable spending again, they want their children to increasingly reflect.
This is a "mini-me" phenomenon, says Robert Burke, a fashion consultant in New York. "It feels good. It's like one for me and one
for you," he said. The trend is not confined to Manhattan or Beverly Hills, but will happen in other big cities like Boston and
Chicago, he said. Sales of designer clothing for children are also strong in the seaside resorts, where to swarm pensioners tend
to live their grandchildren, he said.
Sales of luxury women's children represent only a fraction of, or slightly more than 3 percent of the $ 34 billion market, but it
is always faster than the rest of the children's wear and clothing market, according to NPD Group Inc., a market research company.
For the past 12 months ended in May, sales of children's clothing increased by 4 percent, with the high-end component is 7
percent, according to latest data from NPD. Compared with an increase of 3 percent for the apparel market in general.
Designer, looking for more growth, are now looking at children's clothing as another opportunity to deepen their relationship with
their customers and to reach out to new ones.
The designers are household income of at least $ 350,000, said Marshal Cohen, chief industry analyst at NPD. This is roughly seven
times the median household income in the U.S. of $ 49 445th
Many of the creators of the new entries are more expensive than some of the more established brands like Ralph Lauren. Ralph
Lauren cotton shirts for boys are priced at $ 59th In comparison, Dolce & Gabbana plaid shirts for boys are $ 190. Flower girl
dresses are about $ 500.
Nordstrom, with designer clothes were for children in a few names such as Burberry and Ralph Lauren is limited, adding a number of
collections for children from the likes of Marni, Marc Jacobs and Stella McCartney.
Neiman Marcus Group, Bergdorf Goodman in Manhattan recently, his extended wear department of children by a third party to make
more room for new lines as Gucci and Oscar de la Renta to pay. For fall, the prices range from $ 4 to $ 5,200 for hair bows for an
exclusively Christian Dior by hand silk evening dress in France.
"We are definitely growing," said Andrew Mandell, vice president and managing director of Bergdorf Goodman division of home goods
and children's clothing. "That's a whole new realm. And if you have the fashion of our customers before they eat it."
Colleen Sherin, fashion director at Saks Fifth Avenue, says that both parents and grandparents are willing to spend the "unique
and special items of fashion." They just are not looking for the basics. "
The biggest trend is the creation of independent designers stores for children, said Faith Hope Consolo, who heads the retail
leasing and marketing at Prudential Douglas Elliman.
In the footsteps of Gucci, Giorgio Armani Italian fashion house will fall this year, opens its first store in the U.S. on children
in Manhattan's Upper East Side. Armani has directed his activities for children in the United States in 2009.The Armani store, the
newborns to teenagers, will feature items from $ 50 to $ 500 price, said spokesman Christian Langbein Armani.
Some parents also say they are crazy mix of commercial travel, Gap or other less expensive stores, but you can find in the
designer clothes as a confidence booster.
"I truly believe that if you like these clothes, they feel better about themselves," said Sandler, who shops for children's wear
expensive female, and Barneys New York clothing stores in New York City called Women Edition, now article of clothing for children
Designers .
Manhattan resident Kelly Mallon, 39, said she was proud that her 9-year-old daughter Madeleine has developed its own sense of
fashion.
"I look like my child is well dressed. It makes me happy. It makes them happy," said Mallon, who called his daughter in the
accessories of the Italian designer Missoni tops and designer of Milly Milly years online children's minister instead. "It is No
little girl dress-up in place. It is made in their own clothes for them. "
Wednesday, August 15, 2012
some kinds of the true fashuion
enjoy the true appearance of the new fashion look for you. I wondered at all the new types of models look uniforms for us. Sometimes we have to designing certain types of clothing looks cool, so you look fantastic. A pair of white jeans with a black cloth shoes distress. And then probably taken a little more fresh look with a gray shirt style. That would look cool fun with the new style for you. This is the new style of fashion designs for search help. Sometimes we need a certain look hot models of shoes. They are always amazing to us. for the new look of the clothes they do that you have the hottest models in the style of clothes do you need, they would look into the fantasy that belongs to you cool. It would give us the feeling of the style of a vintage rock style, fashion is a style for us.This amazing kind clothing designs that we hold really make me crazy for the appearance of the rock. You are in a fantasy-like style of this cool look for us.
To see more vintage models of cool clothes for us. Ordinarily, you would enjoy the new style look for you. They would always enjoy the style of vintage rock-style fashion. They would be such a hot fresh style for you.
Copenhagen Fashion Week wrapped up on Sunday, and of course, we could not wait to see what had to offer the fashion capital of the Danish.
We are also always scoping the talent at Fashion Week established less: Fall in love with a completely new and upcoming designers or discover the latest products of a label off the beaten path, how far we've been expensive, very exciting, and sometimes it is this lack of excitement that only a few fashion weeks of New York, Milan and Paris.
One thing we like about Fashion Week in Copenhagen, in particular, is that designers tend to veer in a portable, but still pretty cool and sharp. A perfect storm of drool worthy fashion. As big fans of Scandinavian fashion, we were disappointed not to see CFW in person, but thanks to the wonders of the internet we were able to scan these delightful performances from the comfort of our own computers. And now, if you can!
enjoy the true appearance of the new fashion look for you. I wondered at all the new types of models look uniforms for us. Sometimes we have to designing certain types of clothing looks cool, so you look fantastic. A pair of white jeans with a black cloth shoes distress. And then probably taken a little more fresh look with a gray shirt style. That would look cool fun with the new style for you. This is the new style of fashion designs for search help. Sometimes we need a certain look hot models of shoes. They are always amazing to us. for the new look of the clothes they do that you have the hottest models in the style of clothes do you need, they would look into the fantasy that belongs to you cool. It would give us the feeling of the style of a vintage rock style, fashion is a style for us.This amazing kind clothing designs that we hold really make me crazy for the appearance of the rock. You are in a fantasy-like style of this cool look for us.
To see more vintage models of cool clothes for us. Ordinarily, you would enjoy the new style look for you. They would always enjoy the style of vintage rock-style fashion. They would be such a hot fresh style for you.
Copenhagen Fashion Week: The 10 Best Collections
Copenhagen Fashion Week wrapped up on Sunday, and of course, we could not wait to see what had to offer the fashion capital of the Danish.
We are also always scoping the talent at Fashion Week established less: Fall in love with a completely new and upcoming designers or discover the latest products of a label off the beaten path, how far we've been expensive, very exciting, and sometimes it is this lack of excitement that only a few fashion weeks of New York, Milan and Paris.
One thing we like about Fashion Week in Copenhagen, in particular, is that designers tend to veer in a portable, but still pretty cool and sharp. A perfect storm of drool worthy fashion. As big fans of Scandinavian fashion, we were disappointed not to see CFW in person, but thanks to the wonders of the internet we were able to scan these delightful performances from the comfort of our own computers. And now, if you can!
Monday, August 13, 2012
Designers take Austin Fashion Week to heart
Fashion is the capital sums for the fourth annual Fashion Week in Austin.
For many designers come and go, the road to the rail connector is required behind the scenes. For designers such as Martin Jordan, it all starts with an idea.
"Enough, he has worked with the lower back. Think you have to, it will be beautiful bra off? Women want to feel supported," she said. "They should be about that person will be dancing in this area, they will eat in this area, go, go, to think in terms of work?"
With the popularity of television and reality shows like Project Runway, say those in the School of Fashion Design in Austin, they have an increased interest in fashion design and sewing at a time seen.
"It's just the pendulum of history, back and forth. Now back to being comfortable in our homes can be again," Austin School of Fashion Design spokeswoman Mary Margaret QUADLANDER said.
For independent developers like Martin, who not only create, but also in the manufacture and marketing of reflect on their clothes, she says, "One day, when talking about color palettes and everything is OK, and then some days you have the bills to pay and want to cry. "
Ultimately, this is the time to harvest the seeds, sow the fashion of his own rewards allowed.
"It's almost as if a child. I worked so hard and spent so much time, this is my artistic expression, and here it is complete and will be implemented and this is a very strange feeling," Martin said.
The School of Fashion Design offers sewing classes for all levels, Austin. School officials say, hundreds of children enrolled for the summer sewing camp this year.
Converse is best for themselves in the details
In everyday life, people want a lot more relaxed, having fun with her ??life. Meanwhile, after which you can be. In your home you can be sure. You need a dance shoe. Therefore, any pair of shoes and his elegant vital to your wonderful life. Especially since you need a shoe like Converse shoes. Today, more info for you! In 1908, Moore was the work of Converse States specializing in basketball shoes in Massachusetts. It is regulated star around. In 1971, officially canverse sales of Converse shoes. As a wild free design, the Converse All Star All Star canvas shoes skor became more and more popular everywhere. In 1923, the autograph of this basketball star Taylor Chvck the athletic talent and basketball eloquently celebrates famous brand Converse. Define ways to old, pop, environmental protection in a costume All Star canvas shoes to revive, be given to the spiritual symbol of Yankee culture. In particular, the converse true friends, the ego following the fashion teenagers.In 1936, Converse All Star shoes during the Olympic basketball team taken in conjunction with the sponsorship of shoes again. In 1941, through World War 2, Converse also found ammunition production States, other USES approves skor boots, wigs, boots with the workshop production of Converse reverse. Published in 1966, the first edition of Converse All Star basketball shoes by color. In 1982 Converse announces foreign exchange market in NASDAQ to become publicly listed companies. In 1985, Converse All Star shoes popular in Japan, have some sales. In 1991, Converse shoes, the designated NBA game. In 1996, Converse has some sales worldwide. In 2004, Converse running shoes, sport shoes and accessories for sale in many countries, to sports equipment shops and shopping centers counter an unusual shoes are becoming more popular all over the world number.Converse convenient, Peerless
maintain skor 2012 and different style. Relax a person to make you comfortable with a set of Converse shoes sell all tired after work. Or use a wonderful trip while wearing your shoes from Converse. Many shoes like Converse All Star is affordable if you are on the right track. Want to know more? Just be careful to do! Hello my name is Sophie. I am a crazy fan of fashion, but the stars are all canverse shoes, I spend the least amount of money in order to our luxurious things. If you want to have the key? Follow me.
Sunday, August 12, 2012
Inspired By Toms Shoes: Starting Something That Matters
I recently read something important Blake Mycoskie started, the founder of Toms Shoes. This is a book about how his business has come, with some great advice about starting a business on their own pěst.Podnikání, whose foundation is built on the back ... make a difference.
I found a book filled with excellent advice and information, and very inspiring. I took notes all the time and have a long list of things I want to realize the Kings River času.Věc life during that stuck me most was the theme evident in the title run counts. For anyone who knows the story of Toms shoes, in short, for every pair of shoes they sell a few more will go to a child in need. You can learn more by reading books and checking their website.
From the very beginning I wanted to do something that mattered KRL and I hope that I managed to make in our article about animal rescue, our adoptable pet of the week, support for the arts, literature, mental health, going green, and local charities, but this book inspired me to get more for themselves. I knew immediately what it should be, and I'm here to share them with you, our readers.
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How You Can Ghd Straightener Help Your Puppy Listen Closely And Respond
Puppy is one of the most loyal and animals in the world. Indeed, they are perhaps the most damaging GHD iron, tough critters, too. Do you sick and tired of finding your shoes or boots, equipment, carpets and many other property damaged by the partner (s) puppy? Do you have experience with the feeling like you have no choice but to leave your dog, just because they can not hear any commands, right? Well, looking at good writing-up. Knowledge article describes some of the amazing step-by-move workout strategies in your dog to behave properly and obey every command. Under these guidelines, your pet will shortly conclude a great family pet!
If your dog has done something that warrants compensation, make sure you price it will then perform an action. If you meet something that should be disciplined, do not wait in pursuit of him. If you act GHD irons when your puppy one way or another, will better understand that it must be something that should or should not be.
Make sure you take time to teach your dog his title in the first place. You will probably use their entitlement to all your training potential. Use your degree once you give him, and his association for hiking and time. Be sure to use his mark not less than fifteen per day than the opportunity to punish him as emerging when you say that your brand.
Even well-trained dog can be explained that anything that will take time and circumstances which are very cheap GHD straighteners have an unpleasant person, another dog, or place. Invest your dog to go through more of this anxiety than is really necessary. There is a reason why they are not satisfactory and must learn to reason.
Dog in the interest of really happy pet. Help make working on your favorite walks. Some particularly pronounced breed dog puppies around the accounting entries for trips such as golf balls, stuck, or even puppies large backpacks. This gives the dog a sense of purpose and offer him something to focus on. In this respect, the focus range is not as likely sporadic turns your GHD irons.
Your reward should match your dog's nature. It does not help for free, you kind of dog? Take the appropriate issues to benefit from work. Regular treats are ideal for behavior before your pet is conscious, but remember to take something really smelly and tempting to get used to new obstacles.
While the dog could be better, certainly something late, you also have one of the more dangerous problems as well. Dog may have ideas that belong to them, but talked about earlier in this paper, these people have a weakness for GHD Australia to its users. As the puppies are delicate areas, it's pretty easy to learn. If you hold firmly to the above provisions, to ensure that coaching puppy, go to does not take into account how to get rid of your dog again
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Friday, August 10, 2012
Epic Lakmé fashion week finale
It was a night of glitter, glamor and fashion highstreet! The grand finale of Lakme Fashion Week Winter 2012 festival began with a gala performance of dramatic eye makeup created by Lakme expert Clint Fernandes. Models showed combinations of eyes carefully made with bare lips and red lips hot, created with the range of absolute Lakmé monochrome makeup.
What followed were collections of Kallol Datta 1955 (from 1955 to his name is the year of birth from his mother), and Pankaj and Nidhi Ahuja. After the show, Kallol confessed: "For me, making the grand final was very intimidating. He made a huge leap to make regular shows. But I must say that the team of fashion week handheld me through most of the steps and were fantastic. Kareena have to wear my creations is an added advantage. I've never seen anything like what I would normally do and yet she prevailed so well. "
Pankaj and Nidhi said, "We have always used tons of colors in our designs, so that the monochromatic palette was a new challenge. It's great to see how everyone is loving this side again for us. Working with the grand finale Kareena was a fantastic experience. We could not have asked for more. "
Head of Innovation at Lakme, Purnima Lamba was delighted at how things turned out. "The show was great, and we were delighted to have creative designers and futuristic as Kallol Datta, Pankaj and Nidhi to interpret on the ramp Lakme monochrome. Clint has also done a magnificent job on the makeup room. It was another first for improving the intrinsic co-dependency between the makeup and fashion and at the same time make known the budding talents in the glamor world. The fashion week will continue to inspire us to make statements that reflect the style of the fashion trends of the season, "she said.
"It's surprising the amount of items that you get to school each year that can be reused the following year. For example, scissors and pencils."
Menning said recycling school supplies last year not only save on what is thrown, it also saves money. She says you can "green" school meals, too.
"You can keep filling these reusable containers each day, and you do not have any waste until this large box has disappeared. There is to sandwich and reusable containers of biscuits buying in bulk so you simply fill out what you need every day. "
You can save gas, thus enabling children to walk or bike to school, she adds. If you are concerned about security, it suggests the organization of a neighborhood "walkpool," where parents take turns walking the neighborhood children to class.
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