Tilda is the new face of Chanel

  Oscar-winning actress Tilda Swinton made her debut as the newest face of Chanel in a new campaign celebrating Scottish style.

The 52-year-old actress, who lives in Nairn, is frontman pre-fall campaign of the brand in the Métiers d'Art Paris-Edinburgh Advertising, Karl Lagerfeld, head designer of the fashion house.

Born in London, the daughter of a Scottish father and an Australian mother of Chanel was selected for the "unique personality, his charisma and radiance."

"Tilda perfectly embodies the Paris-Edinburgh collection," Lagerfeld said. "It is of course Scottish, but more than that, she is a modern woman, a timeless icon of elegance."

Professional Arts annual fashion show of Chanel, who as a tribute to a country that has influenced Coco Chanel, was welcomed at Linlithgow Palace in December. The Paris-Edinburgh show was a celebration of a very Scottish style and made several references to Mary Queen of Scots, who was born in the palace.

Chanel last year bought a cashmere factory limits, Barrie Knitwear in Hawick, after its owner went into administration. The cashmere knitwear factory was produced for the French house for 25 years.

Perspectives - U.S. luxury brands pole position

  Most men are reluctant to $ 600 (£ 396.83) on a pair of sneakers Dior but for U.S. buyers as Ephraim, to spend an optimistic 30 years, these indulgences are becoming more common.

Ephraim is the kind of man, the maker of luxury gives hope that the U.S. market can future growth, such as China and slowing demand in Europe breaks go together.

"There is a cultural change," says Ephraim during navigation flagship New York City Saks Inc. "Men are always fashion forward."

The use of more luxury goods for men and greater trust between the rich spend the U.S. economy recover and asset prices boosted sales and luxury brands encouraged to increase their investment in the United States.

More foreign buyers are also crowded stores as the U.S. government facilitated visa restrictions to attract more tourists.

Luxury spending in the United States collapsed after the 2008 financial crisis, but is made to pre-crisis levels in 2012. Last year, No. 1 and No. 3 luxury LVMH and PPR groups around the world have experienced higher growth rates in the U.S. and in China for the first time in years.

Sales in the Americas are expected to grow 5-7 percent this year, compared to 6-8 percent in the People's Republic of China and 0-2 percent in Europe, according to consultancy Bain & Co.

The proof is already visible. Ralph Lauren U.S. this week forecast revenue growth of 4-7 percent, while high-end department store Saks reported quarterly revenue growth of 5.9 percent, nearly twice as much as analysts expected.

"(It is) a renewed confidence, a true recovery in fashion and luxury consumption," said Sidney Toledano, head of the French fashion house Christian Dior, part of LVMH.

spurt

Open big brands such as Prada, Hermes, Burberry and Hugo Boss stores or existing in the United States, and strengthen their advertising investment.

In July, Alexander McQueen is a 3,900 foot store opens on Madison Avenue in New York. The next year, Burberry is planning to launch a new flagship on Rodeo Drive in Beverly Hills.

LVMH and PPR, soon renamed Kering, will also grow in the United States for curbing China, which had been the main driver of sales of luxury until last year.

"I think the U.S. has much more potential than people believe in the development has been very of the BRIC countries (Brazil, Russia, India, China)," said Robert Chavez, head of U.S. operations Hermes.

The French group has its own exclusively men was opened on Madison Avenue store in 2010, is now about 15 percent of its sales in the United States, up from 10 percent five years ago. China, Hong Kong, Macao and Taiwan account for 20 percent.

"We have noticed an increase in purchases of men, especially in the last two years," Chavez said. Ties, shoes, and $ 8,000 individual cashmere three-piece suits are all the same.

212.000.000.000 € in luxury as a whole, the United States outguns China, before the new growth. Bain & Co. The market value of U.S. $ 59000000000 € 74.2 billion for Europe and China and Hong Kong about 22 billion dollars.

Tourists

PPR CEO Francois-Henri Pinault believes that the increasing number of tourists to the United States will allow him to close the gap with Europe, where visitors make up about half of the sales of luxury. This is in contrast to 15-20 percent in the United States.

"We will never have as many tourists as in Europe, but I think that this ratio could reach 30 percent in the coming years," said Milton Predaza, CEO of the Luxury Institute, a consulting firm United States.

In 2010, 6 million tourists flew from Brazil, India and China compared to Western Europe, with 2.6 million in the United States. Travel agents say U.S. visa approvals require further proof of employment history and finances of France and Italy.

United States earn $ 20000000000 more from the sale of luxury when they had so many tourists from emerging markets such as Europe, estimates New York-based brokerage International Strategy & Investment Group (ISI).

The U.S. State Department says it has reduced the waiting time for a visa interview in relation to Brazil, where most of the U.S. luxury shopping tourists arrive in two days. Clerks at Saks said they had noticed an increase in the number of Brazilian tourists.

The Foreign Ministry also wants to give interviews for some applicants, building or the construction of new consulates in China and Brazil.

Tourism in China is expected to more than triple to 3.9 million, from 2017 to 2011. Tourism in Brazil is expected to increase by 83 percent to 2.8 million, according to the U.S. Department of Commerce.

"We have not had a major breakthrough. However it is in the right direction," said Omar Saad, Senior Managing Director and Team Leader luxury ISI.

Calling America in Brazil is two-fold - it is closer to Europe and the prices are much lower than at home. The coat of a man Burberry costs $ 3100 to $ 995 São Paulo against the New York flagship on 57th Street.

Rise of "Henry"

Pam Danziger, president of marketing consulting firm Unity Marketing and author of studies on American luxury industry, believes that growth is driven by what she calls Henry - "High-gain, not rich, but" Americans have the $ 100,000 - . $ 249,000 per year is estimated that about 24.2 million households Henry.

To capture these customers, brands are now expanding to New York, which represents a third of luxury sales in the United States, and in the next two major cities of Los Angeles and Miami.

Hermes opened last month in Greenwich, Connecticut - a popular area with financial professionals and their families - and plans to expand in cities like Los Angeles, Miami, Houston, Dallas and Boston in the next two years.

PPR brands, Balenciaga, Gucci and Stella McCartney are seeking to Dallas, Atlanta, Chicago, Miami, Orlando and Philadelphia.

"The United States is an emerging country when it comes to luxury," said Boston Consulting Group senior partner Jean-Marc Bellaiche.
(Additional reporting by Pascale Denis in Paris and Dhanya Skariachan in New York, edited by Sophie Walker)

Indian luxury changing attitudes

  Indian consumers change their attitude towards luxury goods, the payment of a disdain for conspicuous consumption, for the seasonal and embrace bright colors that stand out.

A number of factors are at work, including a generational change, the increasing visibility of high quality products and innovative marketing.

Jamal Shaikh, editor of Robb Report India, Little India, said that "glossy magazines exposed, what is traditionally considered heinous expenses for people that his was the only economical way to believe in order to live."

In addition, hybrid shopping centers reached to combine the luxury boutiques and not luxury with personal service, a new group of buyers. "The customer who shops here also Zara Stores at Burberry," said Atul Ruia, Managing Director of Phoenix Mills, owner of a shopping mall in Mumbai.

"Commercial hybrids were a huge factor in sales of luxury goods," he added. "The numbers are surprising luxury companies themselves."

While the economic developments of the past decade have greatly enriched some people, it is their children who will be driving the luxury goods sector, argued Vispi Patel, Director of Louis Vuitton Moet Hennessey India.

"The new junior class, upper middle class, instead of spend save will be the new generation of customers, for the first time for luxuries. Will drive growth," he said.

These buyers are likely to pay more attention to changes in fashion. "Some people come into our stores every season to prove the same bag or shoes in different colors, that luxury is more fast fashion in India and buy a way of life", Priya Sachdev, creative director of TSG International Marketing, said The Economic Times.

Luxury sales are no longer dependent on large metropolitan areas to develop innovative brand marketing to Tier 2 cities to reach. Judith Leiber, the maker of luxury handbags, for example, an exclusive trunk show at Indore published and quirky one-tenth of its annual sales event.

"India is an investment market," Patel said. "If you set a particular business or a brand, even if it is relatively unknown, if you select the right location, and has sufficient enough to promote it, it will always be a demand."

Data from Little India, Economic Times, additional content by WARC staff, 24 May 2013

Chanel, Christian Louboutin top list of most popular brands of fashion on Pinterest

  A new study shows the biggest fashion brands on Pinterest. And while brands ranking on social media

platforms are quite common, it is interesting because the brand itself does not really have much to do to do

with their presence, because of Pinterest, all content is user generated. For example, Chanel ranks that do

not have an official invoice from Pinterest, number one with 150,000 total shares, 58 million impressions

and an average of 56 pins per day and Repin's Day 1244.

The data were compiled and evaluated by software developers Pivotal Labs and Curalate analysis firm. The

study took into account the pins, Repin and overall impressions produced without pins and impressions of the

brand itself.

As Mashable highlights emphasizes the superior image source for most brands and the place of the brand was

classified some brands such as Manolo Blahnik, for example lower because their bodies do not have a lot of

pine imaging measure.

And while much of what is shared on Pinterest not (Cools new locations such as The and Svpply and

Fashiolista created to solve this problem) back to the e-commerce, it is still a flat-valuable platform for

fashion brands and the referrer traffic for many e-commerce sites. It's also a really cool way in which

categories and commodities are most interested in. For example, tap the shoes seem to be the most pin-worthy

items with shoe brands that are dominating the list.

Vantage Communications as winner of the 2013 Hermes Creative

   Vantage Communications, a global technology company's award-winning public relations, announced today,

was named winner in the Hermes Creative Gold Price 2013. Vantage is for the media relations campaign for

Hooked client, in which the Agency implements the strategies and tactics of creative media awareness for App

Engine, implemented discovery recognized.

The Hermes Creative Awards is an international competition based on the feedback of the Association of

Marketing and Communication. Vantage campaign saw the "traditional" public relations tactics and leverage to

think "out of the box" to collect the results and the agency globally to share 5600 entries. Important

results of the campaign, including the cover feature in Forbes, All Things D, CNET and Lifehacker. Hooked

CEO Prita Uppal was also named one of 10 women to watch in tech in 2013 by Inc. Magazine.

"We are proud to take result-oriented and continuously provides creative positioning our clients to the next

level," said Rob Adler, senior vice president of Vantage Communications. "We think big and as such we were

able to get coverage high impact slopes in the mainstream media. Recognition this award is further

validation of our ability to increased exposure to large enterprises."

About Vantage Communications
With offices in San Francisco, New York and Orlando, Vantage Communications PR agency award-winning

technology. With 22 years of experience in public relations, Vantage Communications brings both passion and

experience the high technology that help companies succeed. Vantage uses established connections and

business acumen to get the maximum exposure of the stories of our customers. These high-impact results also

generate awareness and increase sales. The company has been recognized for many results-oriented campaigns,

received an award from the Golden Bridge, Stevie, Magellan, International GALAXY, and Hermes and many more.

Would you pay $ 8,500 for a course of Glory mode?

  If you work in a part of the fashion industry, there is a high probability that at some time or another

you grueled away at an unpaid internship. If all goes well, you ended up being hired or paid work for the

brand, agency or publication that you paid for your services offered so generously. Now, thanks to Condé

Nast, publisher of glossy magazines such as GQ, Vogue, Vanity Fair, and details you can handle the entire

process unpaid internship. Rather than work for free, you can pay $ 8,500 The media giant, to attend a 10-

week course in fashion journalism, retail, PR and marketing.

We are not saying that you do not learn something from this course, but in the words of Condé Nast something

specific, the courts are not specialized in teaching. Instead, it offers a 101 on the fashion industry.

"What we offer - especially over the course of 10 weeks - is developed based courses to our students about

how the industry works really inform a vast field of activity," Susie Forbes, editor of Conde Nast told the

New York Times.

But in contrast to the course gives you a chance at a career after your care is up, Condé Nast does not feel

obliged to open its doors hiring one of his publications. "We are not a school of Condé Nast. Our editors

and publishers do not want to feel obligated to take our students," says Forbes.

Wow, you are eight and a half batteries, learned brief information, freshman-like, and you're back to square

one, where you'll more than likely pick up an unpaid internship anyway.

Cannes 2013: Freida Pinto in Gucci on the red carpet

  L'Oreal brand ambassador Freida Pinto was caught diffusion cheering on the red carpet at the opening ceremony of the 66th Annual Cannes Film Festival. The actress looked every bit alive in a pink dress at Gucci Great Gatsby screening.

Like the style of Freida Pinto is always a question of comfort, style and simplicity allows this Gucci dress custom him to move freely on the red carpet and strut their stuff. Even a sudden downpour could not dampen his spirit and it worked like a dream on the red carpet, posing for photographers with his infectious smile in full screen.

The Hottie wore Gucci dress with flared metal belt decorated that made the dress look unique and unlike any other summer equipment. Freida also wore occupied heels to her look sensational on the red carpet, and it was his pleasure braided hairstyle that has attracted attention.

The actress opted for Chopard earrings wraps the look. Her makeup as the dynamic behavior was striking. The shadow shimmer was just breathtaking.

Freida is always named as one of the best dressed stars at Cannes. And the lady is able to steal over each with its glam and sassy outfits show. If his recent performances have kept ahead of other beauties, this year it will be no different. The actress has made things kickstarted with a flirty, pink Gucci dress, and it seems it is the choice of more fun style.